Biznology

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Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”

Biznology

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

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The B2B marketing ironies of our time

Biznology

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Here’s an interesting one. But guess what?

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Six Ways to Connect with your B2B Website Visitors

Biznology

Identify their company. If they came to your site through their company browser, you can easily identify their firm through the IP address. Many of the leading marketing automation tools today, like Marketo and Hubspot, have this functionality embedded. Enhance the company ID with specialized software.

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Digital Selling with Video in 2021

Biznology

According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.” Most companies found that it worked quite well. The most influential tool for sales success in 2020 was video conferencing. Anyway, we can all agree that video is effective.

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10 B2B Marketing Trends to Watch in 2022

Biznology

Year-end research from Hubspot asserts that social media has overtaken not only email but also the company website as the #1 marketing channel in 2021. Look at the new self-introductory video clips parked behind the LinkedIn profile pictures of people in Creator Mode now. Social media pulls ahead.

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The Art of Reconnecting with an Old Lead

Biznology

After all, modern companies need to react with great speed in order to satisfy the ever higher expectations of the contemporary consumer. This is an especially effective tactic if you can provide something special that your competitors can’t like a Greiner Bio One cellstar plate , or a program integration with a CRM like HubSpot.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Just not for companies with a closed, proprietary CRM. What we’ve learned (and still are learning) could be useful to other companies with similar challenges. More likely to elicit a response…and less likely to be unsubscribed. You can remarket ads more intelligently based on specific interests or positions in the sales funnel.