Paul Gillin

SEPTEMBER 8, 2010

Given the opportunity, we seek help from others when making important decisions and willingly share our own advice in return. As companies cede control of the megaphone, they will have to re-examine their entire value proposition and change many of the ways they work. The only hope for marketing is to become a valued source of advice.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

MAY 13, 2010

People usually call me for help setting up and optimizing their social marketing programs. Websites are developed by people who work at the company and who are very knowledgeable about the business. Focus on results rather than process. Do you humanize your company? Clients are sometimes frustrated by this.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JULY 14, 2010

A couple of months earlier, I had tweeted frustration about my credit card company’s practice of suspending accounts over unspecified security concerns. I was surprised to receive a reply tweet from a representative of the bank offering to help. This wasn’t my first brush with Twitter dysfunction. That was in February.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

JULY 15, 2011

In case you missed it, early last month a pair of new employees at Burson Marsteller, both of them veteran journalists, contacted a security blogger and offered to help him write and place an op-ed piece that exposed “sweeping violations of user privacy” by Google. In his opinion, everyone in a company should learn to use the tools.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

OCTOBER 31, 2011

If we can build robotic tools that help people, we can get incredible productivity. I think we’d be better off if universities were smaller and did more basic research that companies like IBM would never do. Language processing is a way to do that. Parallel is processing is important, but it’s less important than smart people.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

DECEMBER 1, 2010

But in the new world of tuned-out customers, the only way to get make an impression is to be helpful, entertaining or memorable. Marketers need to ask themselves a new question: “How can I help?”. Did you know that 320 million people have played a Zynga game and that the company now employs 1,300 people? <strong>2.

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Spiceworks staffers have a vested interest in optimizing member engagement because the company profits from it.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. The company has also transformed its internal communications using social networking technologies anchored by IBM Connections.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

JANUARY 16, 2012

Together, these create a platform for action that transforms process and innovation. Social content management can unlock the content stored in every repository and enable new business processes. A demo show how a website manager can use a tablet to change a company website to deliver an optimized experience on any platform.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

OCTOBER 31, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The end goal was to get smarter about processing a language that humans use to detect intended meanings. You want to interact with people who can help you understand meaning. The Next Big Thing.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

MARCH 24, 2011

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. 27 of the PDF).

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

APRIL 28, 2011

You may think your situation doesn’t lend itself to such emotion, but with a little imagination, you can get angry about even seemingly mundane things: the way people behave in meetings, the antics of an industry standards group or the way a company treats its customers. What tricks have helped you become a better writer?

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

OCTOBER 31, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. Natural language processing has improved a lot, machine vision hasn’t and technologies like judgment and practical sense really haven’t gone anywhere. The Next Big Thing. The mid-skill decline is very real.

Enterprise Management 50

Enterprise Management Training Work Management Education 50