Everything Technology Marketing

NOVEMBER 14, 2009

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. This article outlines a ten-step process any size company can use to successfully enter a new market. We find answers to these kinds of questions can often help with creating the strategy: 1. These steps involve: 1.

Planning 100

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Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. The secret to B2B email success: Provide compelling content for each stage in the buying process to move buyers from first touch to purchase.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company. Or add 20 percent?

Planning 100

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Everything Technology Marketing

APRIL 8, 2010

This has profound implications on marketing and the way companies engage with prospects. These buyers and decision makers don’t want to get interrupted by a product promo email or a cold call that likely doesn’t come at the exact time they have a specific problem the caller can help with. Customers are are in the driver’s seat today.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. In my mind, this common thread should be the customer’s buying process (instead of the vendor’s planning hierarchy).

B2B Marketing 100

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Everything Technology Marketing

DECEMBER 8, 2009

This approach replaces the static, long timeframe planning approach common in most marketing departments today with an agile approach that emphasizes team collaboration over process, quick iterative adjustments to changes over plan adherence.

Planning 100

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Everything Technology Marketing

DECEMBER 11, 2013

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. This individual is responsible for keeping the process rooted in the path and realities of the firm. With these two figures in partnership, you’re prepared to move to the next step.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100