Biznology

JULY 23, 2015

For my entire career, I’ve worked for large companies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide. I Like to Build Things.

Startups 80

Startups Paid Search Agency Work Management Advertising Agencies 80

Biznology

JULY 10, 2015

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. This helps you keep your brand voice consistent on all four channels.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

JANUARY 22, 2018

Patents don’t mean much if the owner is a small company or an inventor. Patents are the only way a small company sits at the big boys’ table. But if a large company owns the patent, their stick is as big as they want. And help each person during every use, which attracts frequent users.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Biznology

JULY 21, 2021

Companies that grow by merger or acquisition often have long and elaborate processes for executing those deals. And almost all of them neglect to include social media either entirely or until way too late in the process. Communication: Imagine you are the head of social media for your company.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Biznology

FEBRUARY 28, 2018

At the most general level, digital transformation is when a company uses technology to disrupt itself and dramatically improve the customer experience. They do this to avoid having disruption visited upon them by an outside agent – whether that’s a faster moving incumbent competitor or some little company no one’s ever heard of.

Digital Transformation 173

Digital Transformation Marketing AI Enterprise Management Work Management 173

Biznology

MARCH 31, 2022

How video is to be shared — especially in light of the unexpectedly successful hybrid sales models that developed during the pandemic — should influence the production process more than it does. It helps avoid high-visibility mistakes and gives everyone a share of ownership in the video before it’s published to the world.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

JANUARY 19, 2021

I asked Mark Dancer, a deep thinker on the subject, to help us consider the possibilities. This means distributors working side-by-side with customers to help them plan, execute, and measure their operations, and provide far more value than they have traditionally. Marketing must get involved.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

APRIL 8, 2021

But like many aspects of B2B marketing, message strategy can be developed—and improved—by following a proven process. Lawson Abinanti , the co-founder of Messages That Matter , is a master of message development for B2B companies. I asked him to explain his process to us. Contrast helps the brain decide.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Biznology

SEPTEMBER 7, 2021

This entails thorough planning and risk management procedures designed to help a company thrive even during an emergency. Without a plan in place for accommodating remote work or implementing a delivery service, companies found themselves struggling to adapt. Make agility a core value of your company.

Work Management 195

Work Management Marketing Management Terms and Conditions Training 195

Biznology

SEPTEMBER 18, 2020

Times of global uncertainty may perhaps be the perfect time to integrate new strategies, adopt new tech, and set up your company for a successful future. Everyone struggles with integrating new processes, but with the right technology, change doesn’t have to be hard. In learning a new process, your team needs all the help they can get.

Work Management 160

Work Management Effectiveness Training Process 160

Biznology

FEBRUARY 23, 2018

But I argue that we can create a durable competitive advantage by focusing on the customer in the funnel beyond the funnel; that is, the set of systems, processes, and technologies to drive value after the customer has signed the deal and continues along their journey with you. Some companies. Where can readers learn more about this?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

MAY 10, 2017

Instead of directly targeting a group of buyers, an influencer program uses influencers to spread your message for your company. Imagine influencers are megaphones for your company’s messaging. Influencers shortcut the process to consumer trust. That helps potential customers find your business when search online.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

JULY 12, 2017

How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. As I share in this cost-per-lead post , I recently spoke to the President and CMO of a logistics company. They can help build familiarity between salespeople and their customers.

Sales Management 145

Sales Management Linkedin Top of Funnel Lead Scoring 145

Biznology

DECEMBER 8, 2017

You might consider AMP for informational blogs, wikis, or other static help documentation. We need to measure this behavior so that we can do a better job of helping users through their journeys. Attribution is the process of giving credit where credit is due. In short, AMP pages are a non-starter for our marketing site.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. And for entirely new prospects, you can design an outbound message strategy to prospects in the newly visiting firm, to describe your solutions and offer to help.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

NOVEMBER 2, 2020

Offer a research report, a guide, a case study—something that will help them address their current challenges. Identify their company. If they came to your site through their company browser, you can easily identify their firm through the IP address. Enhance the company ID with specialized software. Install a chatbot.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. In addition to those, digital capabilities come with their own sources of real-time digital insight to help keep customers’ needs and experience in focus as you plan and execute your marketing efforts. Content is keyword.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

FEBRUARY 13, 2020

Process and technology are virtually indistinguishable. I had a conversation this morning with a technology company in Europe. Every time he talked about how he was doing content marketing, and how his CMS does this and this but not that , it was clear to me that there was no line between the process and the technology.

Marketing Automation Services 104

Marketing Automation Services Class Top of Funnel Vendors 104

Biznology

FEBRUARY 9, 2018

A keyword ontology helps you understand which words tend to go with which products, and how you can out think your competition to deliver the content your prospects need. If keyword research is so important, why do so few companies do it well? Not that your audience always comes to the content that sells your products through search.

Keywords 197

Keywords Enterprise Management Marketing AI RFP 197

Biznology

MARCH 8, 2012

It actually doesn’t tell us a thing about whether this company has cheaper auto insurance rates than any other one. Many insurance companies make this claim and it is meaningless. When someone compares insurance rates, and find that this company is higher-priced, they don’t switch. Maybe this claim fooled you.

Wikipedia 80

Wikipedia Paid Search Agency Social Media Marketing 80

Biznology

OCTOBER 4, 2017

There are hundreds of articles on the internet that offer tips on establishing a better connect with potential investors and expediting the fund-seeking process, but that’s not all. Investors need access to your business data for due diligence and making use of VDRs is absolutely essential during this process.

Startups 123

Startups Business Planning Process 123

Biznology

DECEMBER 11, 2017

That is what is needed for technical/conceptual topics like process automation or API management. Customers and prospects who just wanted to get a quick overview of a technology product or service appreciated a concise elevator pitch that helped them quickly figure out whether or not a solution might be right for them. Like this post?

Work Management 127

Work Management Enterprise Management Video Marketing Business 127

Biznology

MAY 19, 2020

However, you can have the right messaging that is empathic , and genuinely helpful to your target audience, and that will leave a great impression. Most brands made a correct decision to either go completely quiet or only put things out that talk about how they are helping during the pandemic. But how do you go about that?

Advertising Agencies 177

Advertising Agencies Marketing & Strategy Marketing Strategy Planning 177

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Biznology

NOVEMBER 6, 2017

Is it possible for a new kind of remote control to help tame this blizzard of overlapping features, devices, and services? A server inside a company for its employees. Self-driving cars can expand automobile manufacturers’ models become transportation companies. Superficially, these devices and apps look different.

Lead Ranking 173

Lead Ranking Best Practices API Vendors 173

Biznology

FEBRUARY 20, 2017

Social media platforms became the new competing grounds where companies created awareness and build an online presence. The role of an efficient knowledge base management is not just limited to storing the practices but also to identify the best ones and develop an efficient way to put them to effective use to help the stakeholders.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

MARCH 12, 2018

Forget about yourself and your company. Your email has to contain information that helps a prospect get closer to a solution to their problem. This isn’t a time to sell; it’s a time to offer assistance and, in the process, establish your expertise. Forget about your products and services. Make it for me.

Email Marketing 181

Email Marketing Paid Search Agency Ideal Customer Profiles Newsletter 181

Biznology

FEBRUARY 26, 2018

However, as is the case with every new generation of workers, millennials present a unique challenge for employers; and figuring out how to best integrate them will often determine the success of your company. So don’t skimp on items that will help your employees relax. Modern phone systems.

Television marketing 150

Television marketing Efficiency Resources Planning 150

Biznology

JUNE 28, 2018

I have been helping a very smart client in their RFP process to select a vendor for their marketing campaign. One client said this company was “by far” the best they had ever worked with. If this company needs testimonials, everyone does. One of them really stood out. Including you. Like this post?

RFP 162

RFP Work Management Marketing Management Vendors 162

Biznology

DECEMBER 27, 2019

This saves you time and energy by accomplishing certain processes on your behalf while you work on your business. The email would thank them and help them reach the next steps. This is a step that’s often overlooked by software companies and it leads to lower satisfaction levels from their customers towards their products.

Marketing Automation Services 171

Marketing Automation Services Marketing Automation Email Marketing Automation 171

Biznology

APRIL 21, 2017

Laughers are those obviously irrelevant phrases that any human with some experience in your company can identify but the system cannot. Domain-specific training : Text extraction or other natural language processing (NLP) applications are the easiest parts of the AI process. It’s a long and laborious process.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Biznology

DECEMBER 13, 2017

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. Does your company fall into any of these categories? What’s their reporting process like? When you outsource, you lose touch. When you outsource, you lose touch.

Consulting 156

Consulting Social Media Social Marketing Media 156

Biznology

AUGUST 23, 2019

A survey of companies in 20 industries and 10,000 customers showed a nearly 25% improvement in revenue over a three year period when customer experience scores improved. Leading companies have made customer experience one of their top priorities, and customer support is a key component. Reduce Manual Processes.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Biznology

JULY 30, 2020

A study by Economist Intelligence Unit found a correlation “between companies that do better at [strategy] implementation and those that focus more heavily on obtaining the requisite business and leadership skills.” Employees, in turn, learn about how every item on their timesheet drives the company’s bottom line.

Training 104

Training Effectiveness Marketing Management Lead Ranking 104

Biznology

JUNE 15, 2020

These five tips will help companies capitalize on efficiency while operating safely and successfully in the post-coronavirus economy. Review Your Processes. Centers for Disease Control and Prevention (CDC) published a checklist of suggested practices for companies to implement. Launch a Chatbot. Investigate Analytics.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

DECEMBER 15, 2021

For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. It has come full circle. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197