help 
B2B Memes
OCTOBER 4, 2012
Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” But the real value isn’t in the data set itself, but in how that data can help publishers strengthen their relationships with their audiences. The way you do it is through data.
B2B Memes
OCTOBER 4, 2012
Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?” But the real value isn’t in the data set itself, but in how that data can help publishers strengthen their relationships with their audiences. The way you do it is through data.
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B2B Memes
NOVEMBER 14, 2011
” Some of the examples the entry cites are helpful: fake stitching on a plastic product once made of leather, spokes in an automobile hubcap, or, one of my own bugbears, tiny, useless handles on small maple syrup jugs. It can be a useful and even compelling way to help people understand new functionalities.
B2B Memes
MAY 31, 2013
Or to put it more plainly, I took a job with a legacy publisher to help it go digital-first. How the transition plays out will vary with the circumstances of each company, of course, but the main hurdle is the same for all legacy publishers—the all-consuming demands of the print process. Let me try to explain.
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