Anything Goes Marketing

FEBRUARY 18, 2009

In one of my meetings these past few weeks I was thinking of an analogy where I could break down the lead management process into much simpler terms so everyone could understand their roles - this is where football comes in. In the lead management process, the defence represents anything that is preventing the offence from scoring touchdowns.

Lead Management 100

Lead Management Lead Ranking Lead Scoring Work Management 100

Anything Goes Marketing

JULY 4, 2010

This hopefully results in more sales opportunities and closed business for your company and that nice bonus that you deserve. It’s going to take some time and effort but there are some ways to automate the process and I’m going to focus on two examples that I came across this week.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 8, 2008

This beer company is going beyond their product to focus on their target audience. I can imagine the thought process of the agency in their board room: "What content can we produce that will engage Anheuser Bush's customers?" How is that going to help me finish my work for the day? They succeeded with this ad.

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Anything Goes Marketing

OCTOBER 1, 2006

They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. If they left their company name, do some research on the company and find out what is going on with that company. This helps when crafting these messages.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

DECEMBER 21, 2009

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. If you’re company is just breaking ground in this area, at the very least make a commitment to listen to what people are saying about you.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If Therefore, the decision has been made for you and your company's customer service department needs to determine how Twitter will be used to create the best customer experience possible. Now back to our story). is recommended.

Twitter 100

Twitter PR Service Skype 100

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

APRIL 5, 2009

One item often overlooked is automating the entire event registration and follow up process. When setup correctly, this type of automated process can save the marketer countless hours as the lists are automatically generated and emails are sent as per the schedule set up ahead of time. New customer program. Education programs.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 18, 2007

The first item I would recommend is only ask for the basic information - name, email, company. You should be able to take the company name and find out this information yourself. For example, if the annual revenue of a company is below a 1 million, do not pass them on to sales or your call center to call directly.

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Ranking 100

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Interview a few people in your company regarding a new product that was developed. Drive website traffic.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

DECEMBER 21, 2008

Add a link to your company's Twitter account to all mass email communications. Quick note here: I already assumed that your company created a Twitter account. Link to a form landing page from your company Twitter account. Companies should make each twit count and make the content as interesting as possible. Most likely.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

AUGUST 3, 2009

Many of these may not be worth it to you and your company but they’re good to keep in mind. They’ve leveraged Twitter to show both Twitter and non-Twitter users what people are saying about its company. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. This is simple, yet brilliant.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". I was "surprised" to read that those companies that have a stronger brand recognition generate more leads. Note the heavy sarcasm.

Lead Generation 100

Lead Generation Generation Lead Ranking Lead Scoring 100

Anything Goes Marketing

DECEMBER 17, 2007

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself! I visit many companies and I repeatedly see the same issues that revolve around marketing and sales are not being on the same page.

B2B Sales 100

B2B Sales Paid Search Agency Resources Top of Funnel 100

Anything Goes Marketing

JANUARY 27, 2008

This process can be automated by creating a program that sends 2-3 emails over a 3 week period with the offer described above. Here are a few items I liked: Send a text follow up email to those that didn't open or click on your initial newsletter/event (my tip: automate this process if possible using email automation tools).

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MARCH 11, 2007

Measuring Email Usability / Effectiveness If you're asking the following questions: Is my email sign-up process fully optimized? If it's a straight up e-commerce campaign in which you can see the exact dollars that come directly from an email campaign, the following email calculator from MPlans may help you plan out your campaigns.

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Anything Goes Marketing

FEBRUARY 21, 2009

Insert company logo here] Thanks for registering. Insert company logo here] Dear FirstName, Thanks for registering to receive [insert name of resource] from CompanyX. In one example, I have a client that promoted different case studies based on the industry that was specified in the sign up process. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100