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SEPTEMBER 25, 2023
But once you get aligned on the principles , sales and marketing software integrations can bring shared processes to life much easier. Similarly, the marketing team should be able to see common CRM data like company size and deal status—because leads don’t stop engaging with marketing content once a sales conversation happens.
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DECEMBER 1, 2023
23% of companies switched their provider in 2022! We’re Here to Help You Make the Switch Whatever path makes the most sense to your team, we’re here to help! Our proprietary process is designed to make it easier for you every step of the way. Considering a new marketing automation platform? You’re not alone.
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Act-On
NOVEMBER 15, 2023
Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. And with a recent survey finding that martech utilization has declined to 33%, using automation tools to the fullest potential, optimizing technology and processes is more important than ever.
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NOVEMBER 15, 2023
Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. As a result, B2B companies are investing heavily in sales enablement tools. Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction.
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SEPTEMBER 26, 2023
We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. Here’s a three-step process: Research trending content. A smart way to do this is to research what already works well for a company. Earn links back to your website with resources like HARO, Help a Reporter Out.
Act-On
OCTOBER 11, 2023
Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. Do you rely on a sales team to handhold prospects through a lengthy buying process? And clearly documenting these roles can also help identify opportunities for sharing resources between teams.
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OCTOBER 4, 2023
Visualizing metrics like click and open rates across a range of emails helps you spot trends and potential outliers in your marketing programs. These are the types of observations that can lead to new standards and processes across your team that you wouldn’t have come up with otherwise. Smart filters help you find out.
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