A new process to quantify content marketing success
grow - Practical Marketing Solutions
SEPTEMBER 17, 2015
This represents the most profound competitive issue for any organization today: How do you stand out from this noise and maintain valuable mindshare with your customers? I am proud to announce a new organization and a revolutionary new process to help you cut through this wall of noise … and win. content marketing measurement process. The Process. Traffic? Sales?
7 Benefits of a Prescriptive Sales Process
Your Sales Management Guru
APRIL 6, 2015
7 Benefits of a Prescriptive Sales Process. By taking the time to document what each salesperson should at each step of the sales process you will ensure higher levels of performance. One of the best ways to help B and C performers improve is to write out a prescriptive sales process. During the sales process your company’s value proposition must be proven.
10 Ways Customer Stories Help Companies Sell
Savvy B2B Marketing
JANUARY 9, 2012
Read on to see all the ways that companies benefit from customer stories. Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. 1. Get traffic to your website – Customer stories are innately keyword-rich, helping bring potential buyers to your site through web searches.
4 Ways The B2B Buying Process Has Changed in 2015
MAY 1, 2015
Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. The Buying Process Is Growing More Complex. As a result, the modern B2B buying process looks less like a linear path from first contact through to sale—it’s more like a spiderweb of social influence and research channels.”
Content Marketing Playbook: Strategy and Roadmap
returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. five-step process.
The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
MARCH 18, 2014
All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company. Step Two: Process. Guess what, marketers?
How Thought Leadership Can Help B2B Companies Avoid The RFP Process
The Forward Observer
MARCH 19, 2013
Artillery B2B Marketing Blog > The Forward Observer With a thought leadership marketing strategy, B2B companies can influence buyers, outflank the competition and expedite the purchase cycle. "We are transitioning from a knowledge-based economy to a wisdom-based economy. Think of it this way: subject-matter expertise resides within a company. Help the media. FORBES.
[Infographic] The Outsourced Inside Sales Teleprospecting Process
Sales Prospecting Perspectives
AUGUST 5, 2014
Imagine you’re the CEO of a B2B high tech company. Your company has survived the most difficult start-up stages, and you’re ready to start successfully selling your product or service. Everyone is feeling overwhelmed, including your buyers, who complain that the sales process is too tech-heavy with early demo offers that turn them away from the product. But where do you start?
Rebranding Your Company? How NOT to Kill Your SEO in the Process
JULY 21, 2015
As we moved through the transition process, we identified ten crucial steps that are critical to maintaining your online visibility during a rebrand. It’s important to note that not every rebrand involves a new name and domain - if your company is only planning on new positioning and an updated logo, most of the advice in this post won’t apply. Considering a rebrand? Google Analytics.
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. efficiencies in the process.” 4. how content marketing helps generate. It’s also worth noting that companies that. company? The hotel giant.
How Predictive Intelligence Helps B2B Marketers with Buyer Targeting
JUNE 14, 2016
Predictive intelligence can help identify and analyze behavior and intent data to provide a 360-degree view of prospects and their paths to purchase. Predictive solutions can help your organization uncover hidden "breadcrumbs" of previously uncaptured data from across the web that reveal buyer intent. Improve demand gen results by targeting in-market buyers. How bad is it?
Social Intelligence adds value throughout the Stage Gate Process
Buzz Marketing for Technology
FEBRUARY 15, 2012
Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process.
15 best Big Data companies and why they stand out
APRIL 25, 2016
Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. Here are the 15 best Big Data Companies and why they stand out according to sources that rank them highly. Best Big Data companies to watch .
5 Ways to Speed Up Your Content Editorial Process
Modern B2B Marketing
MARCH 3, 2016
So, use this blog as a guide to speed up your editorial process without compromising the quality of your content. Let’s get into the five ways you can speed up your content editorial process: 1. Whether you’re working with an internal team or external freelancers, it is critical for you to define specific roles for each process and determine who does what. If An infographic.
Content Methodology: A Best Practices Report
connection processes based. Content methodology is a process to continuously improve the effectiveness of a. company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. with strong content processes, measurement tools, and enterprise-wide buy-in. The studio helps unify the company around a.
Using the Unsubscribe Process to Grow Your Company
APRIL 14, 2014
However, did you know that you’ve got a solid opportunity to better your company with the unsubscribe process? It’s possible (and important) to use those who don’t like your company – to help you better your company, so this happens less often in the future. But all this does is annoy or confuse someone and make them dislike your company. Not endearing!
Three companies using IT for dramatic transformation
grow - Practical Marketing Solutions
MARCH 5, 2016
I used to work for a big global company. Here was the management view of the IT department: It is the help desk. ” We discussed the fact that in many companies, the IT Department is still a “cost center” and not strategically integrated into marketing and sales functions. Technology is kind of the blood coursing through our company’s veins these days.
Better Processes & Improved Focus with Queue-Based Lead Management Platforms
Sales Prospecting Perspectives
APRIL 16, 2014
Many of us are familiar with list-based platforms that help sales reps access a centralized data repository of potential customer records. Removing all of the additional work required to sift through the list frees up your sales team to focus on lead nurturing and building relationships with the lead in an effort to move them closer to the buying process. Source: HubSpot ). hours.
How Engaging Content Helps You Improve Your Search Rankings
MAY 18, 2016
This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Fortunately for us, Google publishes Webmaster Guidelines to help website owners, developers, and search engine optimization (SEO) specialists better understand its needs and preferences. How Google Interprets Helpfulness. How Google Works.
Definitive Guide to Planning a New Content Initiative
THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. customers to help them think through their strategy and the realities of what it will take for. internal company communication. the process. target.
Five Videos Every Company Needs
NOVEMBER 3, 2015
What comes to mind when you think about companies using video? Many companies also use video to sell. But video can do even more for your company. Here are five videos every company needs in 2016. This also makes the sales process faster and cheaper, since videos are doing some of the heavy lifting that salespeople might otherwise do. Again, great! Support Videos.
5 Steps to Successfully Build Your Company's Sales Development Efforts
Sales Prospecting Perspectives
DECEMBER 17, 2014
Who is responsible for qualifying inbound marketing leads and identifying new, short-term sales opportunties for senior sales executives in your company? Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. Build a process.
The Time has Come for CMOs to Rethink Their Marketing Organization and Processes
It's All About Revenue
SEPTEMBER 1, 2015
While the title of this post implies an holistic connotation — and while I do believe that CMOs do need to rethink their marketing organizations and processes from an overall perspective, for the sake of this particular post we'll keep it in the context of l everaging new technology and marketing platforms. " Two key areas we focused on were skill sets and talent.
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
MAY 20, 2016
That's why we've put a bunch of proactive safety nets in place to help us keep tabs on email quality. Want to learn more about these processes? Tips & Processes for Maintaining Email Quality. 1) Aggressively integrate proofreading into your workflow. The most important part of your final approval process is a system of checks and balances. You know what hurts ?
Study: How Much of Your Content Marketing Is Effective?
companies will spend in the neighborhood of 50. identify them by their names and companies. companies are devoting to content marketing. Companies like Coca-Cola have succeeded with a. companies for audience attention. on non-audience-relevant sites in the hope of getting more con- tent out there and the vain hope of helping our SEO.” All rights reserved.
Tools that help monitor and measure social traffic
JULY 10, 2015
Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns. You should choose the tools that help you become the most effective with your social media marketing and press relations.
Why Media Companies Are Struggling (And How Inbound Can Help)
JULY 24, 2013
Magazines, newspapers, TV stations, radio stations, and online publishers -- let’s call them media companies -- have been producing news content for years, with the aim of attracting an audience. Why Media Companies Are Struggling. On top of the shifts in time spent with media and the fragmentation of audience engagement, media companies are also challenged with shifts in revenue.
5 Keys to Becoming a Sales First Company
JULY 15, 2014
We don’t want to become a sales first company, we are a customer first company. Being a customer first company is absolutely the right goal; however, in order to truly be a customer first company, you must initially become a sales first company. Sales Process Sales & Marketing Management By Chris Tratar, vice president of product marketing, SAVO.
How Marketers are Rethinking the Content Generation Process [Interview]
MAY 5, 2016
Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing. Content teams are not just responsible for helping marketing do that, but they are also in the business of establishing, growing, and engaging an audience for marketing to access. LACK OF HELPFUL TECHNOLOGY SEEMED TO BE A CHALLENGE FOR MARKETERS.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. Full disclosure: GE and Marriott are Contently clients.) It may seem odd at first to liken companies known for. marketing technology into a seamless process. as media company.” challenge for any company, no matter its size or budget.
Stop Focusing On The Sales Process, Silly!
B2B Marketing Insider
JUNE 26, 2015
The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. While the buyer’s journey presents the client’s questions and needs that need to be answered and met.They need content and contacts to help them through their journey – at their own pace. Forrester). Forrester).
Gamification of the Sales Process
Sales Intelligence View
JULY 20, 2011
Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. Turning the sales process into a game is not a stretch of the imagination for companies. Discussions created in company communities.
14 Content Marketing Tools to Help Your Business Grow
FEBRUARY 5, 2016
While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.
At Visionary Companies, Storytelling Runs Deep
JULY 28, 2016
The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. In short, the business practices and processes that worked when their companies were small start to break. What does that mean?
B2B Marketing Trends for 2016
processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. Align marketing with sales: as buyers complete more of their journey online and sales pros get involved only later in the process, close. customer/stakeholder goals of my company, and what do I need to make. B2B Marketing. content.
Should your B2B Marketing Plan Include Company Personas?
MARCH 14, 2016
Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). wide variety of data types and insight are now being used to develop buyer personas that give us an understanding of the people within the companies we are targeting. If a company had a soul, the purchasing history is a window into it. B2BZone b2c Blo