The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. How can we improve this process? So what are you waiting for?

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 3, 2011

Although the level of marketing spend doesn’t usually correlate to marketing effectiveness, it is useful to know how others in your industry or other companies of similar size are spending their money on marketing. Sure, knowing the benchmark metrics help a little but what are the numbers? Comparing Your Numbers.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JANUARY 27, 2014

The speakers are prominently displayed without using too much space and they did a good job with breaking apart sections like “what will be discussed” and “who should attend” which can help entice people to register. Simple and clean design to emphasize the key aspects of the webinar will help conversions.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

JUNE 7, 2012

Every company wants high leads volume – but not prioritizing those opportunities can leave sales wasting time on leads that will never buy, while the best prospects fall through the cracks. To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products.

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

The Effective Marketer

MARCH 22, 2012

Best Practice B2B Company Rates: Inquiries to MQL: 9.3%. Best practice companies, on the other hand, will typically close 14 deals out of 1,000 inquiries. How do you get to be a “best practice” company and increase your efficiency? Enable (help reps increase productivity, both for sales and marketing-sourced demand).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

FEBRUARY 9, 2012

For each problem listed above, you can find good examples that might reflect exactly what you are facing at your company. They also list a few things other companies are doing that you should think about, such as: Have a staff dedicated to inbound programs. Combine inbound AND outbound programs. Making prospects speak your language.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

NOVEMBER 18, 2011

Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. They tell you to be authentic, to show there’s a face behind the tweets, there’s people behind the whitepapers, and that there is a personality for your company. This is all good, and is all part of branding.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

APRIL 6, 2009

I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What is the risk the company faces?

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

FEBRUARY 19, 2013

In established companies the question is similar, but it often is a question of where to focus their resources to get the best results. Some want to go after additional industries so that the message can be spread out and the company name (or product) can become known elsewhere. What content has already been created?

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

JULY 7, 2011

Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

JULY 30, 2012

If you ever hired a recent college graduate for a marketing position at your company, odds are you were amazed at their lack of knowledge. Trade Shows : companies of all sizes at one point or another in their lives end up attending or exhibiting at an event.

Education 100

Education Marketing Automation Services Work Management Planning 100

The Effective Marketer

JUNE 1, 2011

A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The report breaks down companies into three segments: No Marketing Automation, and no processes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

DECEMBER 14, 2011

Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

JULY 26, 2011

Make subject lines work for you: Use subject lines with deadlines and action verb in order to help people spot your email easily in their inbox and to get them to act. I like using either a campaign name or something that will help immediately identify the task at hand. eBook Copy Approved with Changes – Finalize by Thursday”.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. The personas will help drive your content marketing efforts and your lead nurturing programs. Step 2: Buyer Personas. Step 5: Scoring Model.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

APRIL 26, 2012

It pays off then for companies to mine the data they already have about their customers in order to determine the best people to seed your campaign. Companies already have access to demographics, is just a matter of expanding the data set and, of course, avoiding potential privacy concerns.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

JANUARY 26, 2012

Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. Let me help you out. You know what? Oh, and don’t be like me.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. To make it easier for everyone I’ve compiled the suggestions from the group into an easy-to-read list (sorted alphabetically).

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

NOVEMBER 28, 2011

When helping others with content, I usually start by asking what the goal is. Here’s a quick example (actual text from a company’s website, I did not create it): Original : ABC Company’s training services are created with the primary objective of making our customers successful in using our products.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

SEPTEMBER 20, 2011

In addition to that, Clorox got a bunch of good press and, according to David Kellis, PR manager at Clorox, “this app helped us make [our site] more searchable, more functional. For me, it showed that even a near-century-old bleach brand can leverage modern technology to create something not only creative but really amazing.

Product 100

Product Mobile Marketing PR Press 100

The Effective Marketer

APRIL 3, 2012

Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately. Customize the message for each department.

Planning 100

Planning Advertising Channels Paid Search Agency Content Marketing 100

The Effective Marketer

AUGUST 30, 2010

Yup, it is more complicated when you get to the implementation phase of the program, and that’s where most companies fail. The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Scott, for review. New and Old Rules.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Scott, for review. The author, David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. you should also jump on the bandwagon , I say there are several r easons for companies to be reluctant to embrace it wholeheartedly. Maybe not so much. What is it for? How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo?

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JANUARY 17, 2009

In marketing is especially important to ensure that the company as a whole is aware of what is being done. In big companies as well as in small ones Marketing can oftentimes be considered a necessary expense, the department where money gets spent without consideration and where results are difficult to be measured.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 26, 2011

As marketers is our job to create meaningful content that will help influence sales. Either from other departments in your company or even delivered via webinar. You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. Let me explain.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

The Effective Marketer

JUNE 29, 2011

Marketing’s goal is to help out with sales efforts and interact with customers and prospects. That’s a great opportunity for marketers to get to know the target market better and listen first-hand to what customers have to say about the company, product, and competition. Blog about the show.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JANUARY 17, 2012

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.” Survey your customers.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

MAY 21, 2012

Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. Focus: Step-by-step product walkthrough, business scenarios, best practices. Typical Audience: New customers, existing customers with new users. What: Case Study.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JANUARY 5, 2009

As a marketer what is the ONE thing you need to do that will really determine whether your company will be successful? This question when rephrased will help you focus. This is key and what will link marketing to the company’s priorities. Where is the company headed? What is your highest priority? What’s the mission?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JUNE 19, 2012

Here are a few tips to help you get started. This guest post is written by Lior Levin, a marketing consultant for a neon sign store that offers a variety of custom neon signs for businesses and individuals, and who also consults for a company that specializes in a to do list app. Participate in Your Community.

Curation 100

Curation Copyright Peer-to-peer RSS 100