LeadSloth

JANUARY 12, 2010

3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

AUGUST 26, 2010

Again, a simple idea that really helps close the gap between sales & marketing. HubSpot integrates these features into its software, because it wants to be the one-stop marketing software for small businesses (and mid-size companies, although they’re not there yet ). Social Media Monitoring. Which vendors do a great job?

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 24, 2010

Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. It tells us what campaigns are helping the prospect move closer to making the purchase decision. In B2B, a prospect doesn’t convert into a customer in a single interaction as is often the case with e-Commerce.

ROI 100

ROI Campaigns Marketing Management SEM 100

LeadSloth

FEBRUARY 17, 2010

No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Intra-company Collaboration.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

AUGUST 24, 2009

In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. A lot of startups and high-growth companies are using Marketing Automation to help them grow faster. Okay, I made up the part about brewing coffee. Bad Business Model.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JUNE 23, 2009

It may be attractive to shift more budget to generating leads via your company’s website. But that doesn’t help with getting more visitors to your site. Social Media monitoring : see who writes about your company or your areas of expertise. Traditional lead sources are tradeshows or lead programs with magazines.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

SEPTEMBER 30, 2010

Just like Pardot, these companies have hundreds of customers, so they are the top of the crop when looking at user adoption of marketing automation systems. friendly and extremely helpful employees. Of the vendors on my list of Marketing Automation vendors, only a handful have enough customers to make this happen.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

APRIL 29, 2009

Genius publishes some good best practices posts, combined with some company-related news. The Market2Lead blog got a boost when Kevin Joyce joined the company. Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. Hubspot Internet Marketing Blog.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

LeadSloth

JULY 10, 2009

Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. Net-Results blog. This is one of the newer vendors in the Demand Generation market, focused on the SMB market. Jeff Ogden’s Fearless Competitor blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

NOVEMBER 16, 2009

Today’s CRM Systems Do Not Help Marketing. So your company will need both. Landing Page Builder. My conclusion is that the typical CRM system does not have strong marketing functionality. At the same time, a CRM system is a necessity to support an efficient sales force.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). For now I’ll focus on the “sales” part of CRM (Sales Force Automation).

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

LeadSloth

AUGUST 24, 2010

In your email campaign, start with a couple of educational emails that contain helpful content. The tone-of-voice of these emails should also be helpful (as opposed to being sales-oriented). Learn how to nurture your leads and bring more revenue to your company. Let me know your tips for creating email nurturing content!

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

JUNE 30, 2009

In my opinion any B2B company needs both Inbound Marketing and Marketing Automation: the first to get in touch with new prospects, the second to move those leads through the funnel from suspects to sales-ready leads. Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100