Kaon

MARCH 26, 2019

He has done this on some level throughout his career, both at small companies and multinationals alike. At Kaon, Finn’s goal is to take the company’s augmented and virtual reality marketing and sales applications and make them usable for customers.

Business 202

Business Trade Show Differentiation Deliverability 202

Kaon

AUGUST 1, 2018

Kaon’s transformative applications allow B2B companies to more effectively communicate a product or service’s differentiated value to prospects through interactive experiences across the buyers’ journey. These solutions, in turn, help to drive increased sales and reduced marketing costs.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

Kaon

FEBRUARY 15, 2017

In a world of constant change, many successful companies are now adopting a digital engagement strategy across their entire customer lifecycle. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. And now we are about to be driven by immersive experiences.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

MARCH 13, 2018

This is where Kaon Interactive can help tell your story and show your complex solutions in a VIRTUALLY engaging, exploratory way. The results of this collaboration has accelerated customer engagement and provided a platform to quickly uncover unique product/solution differentiation and how it will help solve their business challenges.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

AUGUST 23, 2017

Out in the small Massachusetts suburb of Maynard, there is an over 20-year-old company developing 3D product models and interactive storytelling applications for augmented reality (AR) and virtual reality (VR) B2B experiences. The company’s name is Kaon Interactive , and their history, as well as their technology, are truly are one-of-a-kind.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

JULY 23, 2018

Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. How will it help prospects do their jobs better? Communicating value. This is what communicates your value, builds your credibility and inevitably closes deals.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

AUGUST 15, 2018

This prediction is already being realized as more and more companies start to use AR and VR at relevant and meaningful stages of their customer lifecycle journeys. As with all technologies, these foundational improvements will create opportunities for companies to leverage these innovations in ways we can’t yet imagine.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

FEBRUARY 28, 2019

It becomes more challenging for companies to articulate their complex products’ value without defaulting to “speeds and feeds” or “feature/functionality” descriptions, according to the Marketing 4.0: We believe in the power of interactivity and engagement to help buyers really comprehend the unique value that their customers deliver.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Kaon

MARCH 12, 2019

We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. And no software company will succeed if they ignore their users. Advertisements.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

JULY 11, 2019

The second, to have more productive interactions with attendees so they understand that CenturyLink is more than just a phone company. Not only did Kaon help us push the envelope, they gave us an innovative technology platform that allows us to break new ground and raise the bar.”.

Trade Show 124

Trade Show Effectiveness B2B Advertising Agencies 124

Kaon

NOVEMBER 6, 2018

In other words, they needed a tool that would help elevate conversations with their 400+ global partner companies and speed up the sales cycle. Interested in learning how interactive marketing can help your organization accelerate the sales process? The Solution. Contact us !

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

OCTOBER 4, 2017

Today, just a few years later, AI systems are embedded in many of the products that companies and consumers use regularly. Well, for every company, building engagement with customers is a key element of their ability to develop long-lasting and lucrative relationships. Why will AR and VR be important for businesses of all kinds?

Enterprise Management 100

Enterprise Management Marketing AI Work Management Marketing Management 100

Kaon

MAY 8, 2017

Leaders from more than 50 diagnostics companies were present and many led captivating talks. Our very own VP of Marketing, Dana Drissel , led a roundtable that discussed “interactive storytelling” where she highlighted how the art of storytelling helps audiences better communicate their marketing messages.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Kaon Interactive is a B2B software company that creates 3D interactive applications that are like a bug light for your trade show booth.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Kaon

SEPTEMBER 21, 2015

Why not leverage other companies to work on getting leads and creating a partnership or marketing relationship that compliments your brand. Successful co-marketing relationships need: The right partner- find a company that understands what you do and one that is an easy company to work with. Great communication.

Hubspot 100

Hubspot Conference Buyer Personas Inbound Marketing 100

Kaon

FEBRUARY 11, 2016

At a marketing conference recently, I asked the attendees (marketing directors and higher-ups from large companies) to tell the rest of the audience what the No. 1 reason was for sales losses at their company—specifically, deals that they should have won, not deals for which they did not have a good solution. Why do we lose?

B2B Marketing 100

B2B Marketing Marketing Budget Planning B2B 100

Kaon

MAY 14, 2020

Traditionally, B2B companies focus on the details — lots of details. Traditionally, B2B marketers err on the conservative side when it comes to their content and customer engagement strategies and production, whereas B2C companies are more willing to take chances. There are three key components with which to start. Eastern Time.

Generation 147

Generation Creativity B2B Sales Differentiation 147

Kaon

AUGUST 22, 2019

It also helps demonstrate future layout evolutions by supporting comparisons between existing and new workflows, validating proper fit and flow, optimizing space, improving efficiency, lowering operational costs, reducing sample loss contamination, and more.

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

MARCH 28, 2017

This years event touted numerous exhibit production companies, tchotchke suppliers and shipping/logistic companies, but what excited me the most was the handful of technology providers that are FINALLY starting to bubble up at this event. So I challenge you to say to your exhibit production company, “now what?”.

Marketing Management 100

Marketing Management Trade Show B2B Sales B2B Marketing 100

Kaon

SEPTEMBER 23, 2015

Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events. Show them what you are doing that can help them overcome their pain. Do research on your prospect’s company and website to see where they can improve. Check us out

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Kaon

FEBRUARY 7, 2017

In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. Thriving companies have rapidly adopted a digital engagement strategy across their entire customer lifecycle. Most B2B companies are selling change. We now live in a moment of profound change. The common thread?

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

MARCH 24, 2016

To acquire, delight and retain customers, companies have to think and act in a more strategic way. Rather than broadcasting messages to the entire customer base, companies should create a culture of dialogue and interaction. Here are three ways to engage your customers better: 1. Start engaging before they become customers.

Loyalty 100

Loyalty Ad Building Interactive Marketing B2B Sales 100

Kaon

NOVEMBER 3, 2015

But after the initial selection process, when it comes time to help the prospect make a good buying decision, cognitive studies have shown that there needs to be an emotional connection that goes beyond analytics. Buyers want to establish a relationship with the company, and even the people in the company.

Effectiveness 100

Effectiveness Allocation Interactive Marketing Customer Satisfaction 100

Kaon

AUGUST 4, 2016

Kaon Interactive , partnered with Brandwidth Solutions , as an exhibitor at the event to show companies in the healthcare industry how interactive sales and marketing applications help simplify their clients’ complex product and solutions stories in visually engaging ways.

Trade Show 100

Trade Show Marketing Management Interactive Marketing Advertising Agencies 100

Kaon

JULY 2, 2015

A new McKinsey report reveals that companies that implement transformational sales and marketing capabilities yield 90% higher sustained growth than those who don’t. The best way for sales to adapt is by using interactive crib notes that help them navigate through the product demonstration like a sales expert.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

Kaon

JUNE 18, 2018

Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

JULY 20, 2015

We use this technology to help our clients present a clear picture of their competitive differentiators and advantages – what makes them unique and why. As companies have become more global and have expanded their product portfolios, the ability of their sales teams to tell their story has become more challenging.

Product 100

Product Ad Building Buying Cycle Lead Ranking 100

Kaon

OCTOBER 21, 2015

That is, until the company created a virtual version which was significantly lighter and easier to transport. But when it decided to expand to building systems around hard drives, it meant that the company had to adopt additional sales strategies. Flashes of LED lighting and motion help create a more realistic virtual experience.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 25, 2019

We truly believed this would be the difference-maker in helping Thermo Fisher Scientific demonstrate to our prospects why our products and solutions were the right choice for them,” said Patricia Sardina, global market development manager of Flow Cytometry at Thermo Fisher Scientific. . We built the Kaon application from the ground up.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

DECEMBER 26, 2017

He wrote about how enterprise companies use augmented reality and virtual reality to engage prospects and customers and to better show complex products and solution stories. #3: We can help. Colin Barry of VentureFizz was blown away by his coffee shop virtual reality demonstration. Coming soon to a coffee shop near you!

Top of Funnel 113

Top of Funnel Press Mobile Marketing Guidelines 113

Kaon

SEPTEMBER 18, 2015

The five trends for helping create those experiences and get moving are: Relevance in mobile becomes reality- 50% of unique visitors are mobile visitors. We’re getting better at predicting success- Who are my customers who will lead to the success of my company? The solution: Create lasting experiences. . Be relevant early.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Kaon

JULY 6, 2016

When the status quo is being challenged, individuals and companies develop a heightened sense of awareness of how things are (or might be) changing, and they are less able to feel confident in their plans. To better understand the impact, let’s quickly identify some of the primary sentiments of populations in many markets. Uncertainty.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

DECEMBER 5, 2016

Rohrs gave the following advice to help put things in perspective: “The customer journey is comprised of a thousand moments and each one of those mobile moments matters just as much as the one that preceded or follows it. Salesforce Marketing Cloud vice president of marketing Jeffrey K.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

NOVEMBER 9, 2017

by: Andrew Friedenthal | originally published by Software Advice , a Gartner company, on November 8, 2017. The frustration that you feel is a direct result of a company with a misaligned sales and marketing strategy. For companies that rely on branding to help sell their goods or services, this problem can cut even deeper.

Guidelines 43

Guidelines Work Management Marketing Management Software 43

Kaon

JANUARY 9, 2017

As fast as companies are developing these apps, they are also noticing a quick decline in usage. So remember, the most successful apps are transformational because they deliver continuous engagement platforms for people that matter, at every stage of their journey with your company. contact-form].

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100