B2B Marketing Traction

APRIL 1, 2015

A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender. I scanned the email subject line, introduction, body content and signature line, and I still had no idea what the company did. Wow, this company missed a big opportunity.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

MAY 30, 2014

Because the buying cycle usually starts online (studies show that buyers are often more than 60% through the buying decision cycle before they contact your company), showing the “human-ness” of your company and brand online is critical. Show your company timeline on your website. Companies are not operated by ghosts!

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

JUNE 4, 2015

It’s time to produce some videos to help your prospective customers learn about what you do. Clear rooms or cubicles of any notes or signs that may provide sensitive information about your company. These can be done by different employees in your company or by one person. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

MAY 6, 2013

How one company used partnerships, guerrilla tactics to get the word out , inspired this blog post. The article is about Brickstream, a company that has in-store devices that analyze and reduce customer wait-time. Here are other posts with trade show ideas that you might find helpful: Trade Show Tricks to Maximize B2B Marketing ROI.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 11, 2014

Facebook can pose some challenges for display of photos on company pages. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

NOVEMBER 1, 2012

Did you know that Facebook will allow anyone to create a Facebook Company Page? There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit. So, why not set up your Facebook Company Page now?

Facebook 100

Facebook Brand Identity Branding Privacy 100

B2B Marketing Traction

APRIL 14, 2014

LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Products & Services tab is just what it sounds like – a place to describe in detail what a company offers. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

DECEMBER 16, 2014

They also buy because they feel good about the company that manufactures or supplies a product or service. Does your brand make your customers feel good and what to associate with your company? Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. The company or organization is, as I often describe it, is “selling in spite of themselves.” Then, the CMO can help them execute the plan.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

MARCH 21, 2013

If you paid an SEO company to get your website ranked higher in the search engines in the last few years, there is a good chance that company used what the online marketing industry calls “black hat” tactics. There are some things you can do to clean up the mess your SEO company created. You can recover.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

NOVEMBER 19, 2014

One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). Chances are that the top search performers are getting most of the market share. Contact New Incite today.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 9, 2015

What information helps you run your business, your family, your personal life? Include your company “personality” A lot of B2B marketers feel they should keep communications limited to business. Can you include a photo of your company picnic, basketball team or volunteering in the community?

Work Management 100

Work Management B2B Marketing B2B Thought Leadership Planning 100

B2B Marketing Traction

JANUARY 18, 2013

The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Post about your products, customer case studies, helpful how-to’s for customers.

Social Media 100

Social Media Media Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 28, 2014

Here are some of the ways a competitive analysis can help your B2B marketing. Mature with larger companies acquiring smaller businesses? A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Identify what kind of marketplace your business competes in.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 2, 2015

A one-page plan is a great visual marketing road map that is easy to change and helps keep your team’s eyes on the ball. It’s time, and the one-page marketing plan can help you accomplish your goals. To help you with your planning, we’ve developed a marketing plan template for you to use for your own marketing.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JUNE 19, 2012

At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market. This morning each member of our group shared stories about the first technology company they worked with. Can you help me?” ” By the way, the answer is Yes!).

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

MAY 23, 2013

Social media can help tech companies cross that chasm. And, one of the best ways for a technology company to cross the chasm is through industry analysts’ (such as Gartner) recommendations. Need help crossing the chasm? It’s critical to being a big success. Crossing The Chasm b2b marketing technology'

Social Media 100

Social Media Cross-Selling Media Gartner 100

B2B Marketing Traction

SEPTEMBER 18, 2015

If you understand your competitors’ strengths and weaknesses, you can position your company’s value-add to create a competitive advantage. The two stand-outs were not necessarily the biggest companies. The other companies whose social media I reviewed had “OK” presences online. Be careful here.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

AUGUST 26, 2013

Many business owners want to include every detail about their company or product in one press release. This is understandable – the company and/or product is their “baby,” and it’s great, so who wouldn’t want to know everything about it? Include a boilerplate paragraph about your company next.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

MARCH 28, 2014

I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. I help businesses and organizations grow and change. Sometimes it’s about finding new revenue sources or a different or better way to tell the story that helps my clients grow.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

AUGUST 15, 2011

The wall on your Facebook company page offers a lot of opportunity. It shows a dynamic stream of messages so at a glance a visitor can see if your company is one he or she might be interested in. Photos – upload company photos. You do keep an online album of company photos, don’t you? Anything unusual?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

APRIL 22, 2013

” Help your micromanager focus on what’s important. If you have a manager or business owner who is doing a deep dive down in the weeds with the creatives at your company (graphic designers, writers, videographers, and web developers and programmers, who are creatives, not techies !), help them bring their nose and eyes up.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

JUNE 17, 2014

A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Buyer or marketing personas used to be a tool only ad agencies used, but not that more marketing is done in-house, personas help keep marketing real and relevant.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

FEBRUARY 23, 2015

Provide news about your company and employees? You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Creative and entertaining writing helps with engagement. Set clear objectives for your eLetter.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

MAY 5, 2015

Do you want help getting better results from your email marketing? In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results. Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

APRIL 29, 2013

Make sure you connect to your Company Profile on LinkedIn, and other Company Profiles for past jobs. This allows searchers to view what companies you’ve worked with in the past and quickly see what they do. Do you need help getting results from LinkedIn? Are you a part of this growth, or still on the sidelines?

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, make sure you have a good presence on Twitter – don’t be a robot like many B2B companies who get on Twitter and just spit out boring sales statements. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

MARCH 29, 2012

One day Joe sees the print ad of a software company in a trade journal. The ad grabs Joe and he thinks, “I’ll check that company’s website.” He thinks, “There might be some value in this company’s software application for my business.” He reads it with interest. The end result?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JUNE 6, 2014

Knowing that answer may not be helpful to those of you who want an exact count, I kept reading. I also found a very interesting post in Fast Company that said readers on average spend seven minutes on a blog post, which amounts to 1,600 words. Corey wrote that 100 or 2,000 words – whatever it takes – are all good.

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. Do you need help with strategy, planning or content marketing? She’s worked with hundreds of B2B companies to drive strategic marketing results and increase growth.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

AUGUST 2, 2013

What is so unique about them that if you speak to that uniqueness they will say, “Wow, that company really gets me!” ” A great example of understanding and speaking to customers is a regional insurance company called Pemco. What really floats their boat? Pemco listened to customers and learned who they are.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 20, 2015

With a written marketing plan you can make sure that everyone in your company is on the same page. Do you need help analyzing your marketplace and creating a strategic marketing plan? Just because you hear that the latest social media platform or mechanism is “hot” doesn’t mean you should begin using.

Analysis 100

Analysis Tactics B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 30, 2013

For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. LinkedIn has personal profiles and company profiles. Need help establishing your business presence on social media? The reasons are simple.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

JANUARY 23, 2013

Track the # of followers on your company page as well as weekly page views , clicks and unique visitors , all stats on your LinkedIn Company Page Insights. Need help setting up and tracking social media for your business? Track # of subscribers as well as views. Slideshare. Track #of subscribers and # of views.

Social Media 100

Social Media Media Stats Youtube 100

B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? Certainly a company website is one of the most critical brand touch points. Can they subscribe to a newsletter or watch a video?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100