'I have written a lot about the critical importance of company culture to social media marketing success. For many companies this is a dramatic and difficult change. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. In some companies this might include Legal, HR, PR, IT, Marketing, and Sales. It could be a manager or VP, but in some companies you might have to go all the way up to the CEO. There is no such thing as a grassroots organizational change. MORE >>

It’s about helping all of the customer-facing and subject matter experts in the company with personal branding, so that those individuals can use business social networking effectively on their own, without any need for a filter.” And big companies will be able to differentiate themselves and win business not through some vague corporate image but rather through the thousands of employee personal brands that truly make up their core value proposition Steve is a very interesting and smart guy, author of a couple of books, Digital Body Language and Revenue Engine. MORE >>

My reaction to most company blogs: “Blah, Blah and Double Blah!&#. In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Nearly every hardware, software and services company “gets it.&# Think of any company goal and there is likely to be an example of a company blog supporting it.  3) There is a chasm between the adoption of blogs at large companies versus the rest of the world.  And even when some companies claimed to have a blog, I couldn’t find it.  MORE >>

This is one of the most important marekting decisions your company will make. For young companies, we might build a set of 12 with the management team. This is where most companies are most comfortable, because it is the most inward-looking question: Do we solve the problem? For too many companies, a “yes&# to this question implies “Ok, let’s hire the sales force and start advertising!&# Many companies think about the problem they solve without worrying about whether they can actually reach a decision maker. We use five criteria. Far from it. MORE >>

LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Depending on your company, your solutions will either be products, services or both. LinkedIn company pages help your business. To further enhance the experience, the page for your company should be complete, accurate, and enticing for potential customers. What advice would you give to businesses on writing their company pages? MORE >>