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Thursday, July 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.
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Thursday, July 29, 2010
LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. The default for this field is your current position at your current company. Join Groups.
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Thursday, March 18, 2010
The appeal of a stand-alone decision engine like Chordiant is that companies can coordinate treatments without using a single vendor for all their touchpoint systems. Summary: Pegasystems purchased Chordiant last week, adding a sophisticated cross-channel decision engine to its stable. This may make it easier for them to survive.
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Wednesday, July 8, 2009
I’m amazed that 90% of the companies I’ve talked with over the last six months lack a clear definition of a sales lead really is – that is their sales and marketing departments don’t agree on a universal lead definition. Teamwork is the only way organizations can achieve maximum ROI. Steps for defining a universal lead definition: 1.
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Tuesday, June 15, 2010
But what if your brand is more than just your company? Cree is helping their brand stand for this greener, better lit revolution. As a B2B company, it can be difficult to have any type of brand recognition. One of the nice things about social media is that it provides the opportunity to make your brand more than a logo.
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Thursday, June 17, 2010
Twitter is a global platform with more than 60% of users outside the United States and one way B2B companies can grow their business is to monitor and engage with customers and prospects in other languages. Tweetdeck also helps you translate your tweets into any Google Translate supported language. Tweetdeck. Choose translate.
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Wednesday, August 25, 2010
When considering and crafting Twitter contributor, monitoring and legality strategies to support B2B sales efforts, it’s also important to think about how your company can leverage two-way communication. Retweeting customers, trade and national media outlets, and industry associations helps to build affiliation, trust and camaraderie.
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Tuesday, May 26, 2009
Receiving this information from sales means that marketing does not have to find it by contacting prospects or doing additional primary and secondary research, saving the company valuable time and additional cost. Below are five ways that sales can significantly help marketing: 1. Testimonials help prospects select vendors.
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Monday, April 12, 2010
The company will save money on not having to use an inside team, marketing will feed the sales teams leads, commissions will only have to be paid to the sales reps.everyone wins! the effectiveness of this approach for the majority of technology companies is very much in question. Thanks Chris! VP Business Development, XYZ Corp.
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Wednesday, July 27, 2005
laquo; New Lead Nurturing Webinar | Main | Two new reports on marketing and lead generation » Getting into big companies My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc., Jills new book, Selling to Big Companies , will be officially released in December.
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