WriteSpark

SEPTEMBER 16, 2009

Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers. Read the FTC guidelines. In October 2009, the U.S.

Guidelines 120

Guidelines Word of Mouth Case Study Case Studies 120

WriteSpark

AUGUST 6, 2009

In the spirit of openness that is encouraged by social media, many high-tech companies have posted their policies for employee blogging and social media use as public web pages. IBM Social Computing Guidelines. Sun Guidelines on Public Discourse. Some examples: Cisco's Internet Postings Policy. HP Blogging Code of Conduct.

Social Media 120

Social Media Companies Media Guidelines 120

WriteSpark

APRIL 7, 2009

Is the company in a particular industry, country, or market you want to target? Sometimes technology companies request that customers agree to a testimonial, success story, or case study as a condition of receiving a beta version or early shipment of a product. These guidelines will help you develop a good follow-through process.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

MARCH 26, 2009

The guidelines presented here will help you choose the right materials for typical technology sales and marketing challenges. Many high-tech companies create a special area of their Web sites for each new product, making it easy for visitors to quickly find all related information. Launching a New Product. Promoting a New Version.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. The text complies with all other standards specified in your corporate style guide or writing guidelines. (A

Paper 120

Paper Guidelines Statistics Impressions 120

WriteSpark

MARCH 13, 2012

Given that a white paper is usually a showcase marketing piece for your product and company, you have every right to expect that the writer has done the detail work to create a quality draft. The text complies with all other standards specified in your corporate style guide or writing guidelines. (A

Paper 120

Paper Guidelines Statistics Impressions 120