B2B Marketing Traction

JUNE 20, 2014

It’s like not following the guidelines provided with your new logo. Most of us wouldn’t try to design our own company logo ( although some do – ugh, that can be the subject of another blog post ). It the logo guidelines aren’t followed, sometimes people will begin adapting the design.

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

APRIL 22, 2013

Set up guidelines and let go of details. Note to self, “ Provide guidelines and client desires, but let the creative process go!” We design strategic marketing plans and provide training, consulting, set up and actual marketing execution for companies that want to grow faster. Bless their hearts.

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. He hired a company to optimize his site. The company used tricks to improve performance.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

JUNE 17, 2014

Today there are many options for your website technology platform, and it’s important to know which one will best suit the needs of your company. There are some great deals in web hosting, now that that industry has consolidated into a few big companies that rely on volume.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JULY 31, 2014

This requires blog guidelines and an editorial calendar. She provides strategic planning, implementation and outsource blog writing and management for growing companies. When multiple people contribute to a blog, you’re dealing with different styles, voices, topical knowledge and discipline. Implement Your Blog Strategy.

Marketing & Strategy 100

Marketing & Strategy B2B Blogger Guidelines 100

B2B Marketing Traction

SEPTEMBER 27, 2011

If someone at your company is a prolific speaker, take their most popular presentation and create a whitepaper or an article from the same content. It’s a great guideline for authentic, well-researched and well-written whitepapers. Repurpose the same content into a video. I’ve used it for my content and my clients.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

AUGUST 29, 2012

Make sure your webmaster hasn’t automated this so that every time a page is created the title shows your company name and the menu option for the page. If there is one thing you can spend a little time and effort on, it’s page titles. Note that page titles are not officially meta data, but they matter!

SEO 100

SEO Keywords Guidelines Opinions 100