Hubspot

JANUARY 21, 2016

When it comes to marketing, the most successful companies view it as an investment, not an expense. These 3 not-so-little letters may haunt your dreams if you’re not doing a great job creating it, or, may be the reason your company is enjoying tremendous growth and the perks associated with it. It’s that simple.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Sword and the Script | B2B

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. Paul has been a B2B marketer for years for companies like BearingPoint and Avaya and has accomplished quite a bit with social media in those jobs. That was the why of social media.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

OutboundView

FEBRUARY 28, 2019

Replacing the old world of inbound marketing for B2B is a new landscape that proves immensely favorable to creative and strategic marketers who prefer guerilla tactics, smaller budgets, and surgical campaigns to grab buyer attention, generate interest, drive demand, and inspire action. Account-Level Research. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Valasys

NOVEMBER 28, 2023

In this blog, we explore how companies may engage with their audience as we dig into marketing. A key component of internet exposure, Search Engine Optimisation (SEO), makes sure that companies appear highly in search engine results. A commission is paid to affiliates for each sale or lead they bring in.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Buzz Marketing for Technology

JULY 24, 2008

From experience I can tell you that getting permission is easier than it sounds -- the companies Ive spoken to are delighted to permit it, provided they are debriefed on it so they can (a) learn something about whats not working in their own organizations themselves, and (b) learn about Customer Anthropology so they can do it with their customers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Research shows that over 85% of companies now recognize that measuring marketing’s performance is a priority, but less than 10% of these companies actually calculate ROMI – a sign that not many marketers know how to calculate it. 15 percent of companies dont think measuring marketing performance is important? Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

If she had more time, she said, she would be spending it out at clients building relationships, not at her PC looking for knowledge. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Fast Company Blog. PKM is not for every organization. comment [].

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

If she had more time, she said, she would be spending it out at clients building relationships, not at her PC looking for knowledge. Many companies still see KM as a means to reduce cost and headcount, re-use intellectual capital and accelerate employee learning. Fast Company Blog. PKM is not for every organization. comment [].

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Outbrain

FEBRUARY 12, 2020

Best guerilla marketing campaign – El Paso Zoo. In Singapore, couples are declaring their love over fried chicken with a co-marketing campaign by KFC and Deliveroo food delivery company. But the company is also taking a more positive spin, with a social media competition for couples who are moving in together.

Campaigns 59

Campaigns Guerilla Marketing Advertising Agencies Best Practices 59

Buzz Marketing for Technology

JULY 21, 2008

Face time is a critical factor in relationship building, in selling, in customer and employee satisfaction, and in learning effectiveness. Fast Company Blog. Fast Company. Guerilla News Network. Wasabi Wisdom. Whiskey Bar. Whiskey River. Business/KM Blogs. Stowe Boyd. Chris Dent. Darwin Magazine. Stephen Downes.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Single Grain

JUNE 24, 2019

Trying to spend a lot of time creating viral campaigns by being edgy or controversial can even backfire on brands who get so caught up in rapid expansion they forget to nurture the relationships they already have. Buzz marketing campaigns can take all shapes and forms, especially if they're combined with guerilla-marketing strategies.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Circle Studio

OCTOBER 12, 2017

Brand – An identifying name, symbol, and other intellectual property that distinguishes one company’s offerings from that of another, within a given category. But also more than just the visual identity, a brand is the sum of the thoughts, feelings and experiences the audience has with regard to your company.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

Hubspot

JULY 17, 2012

Nurture some of the relationships you build online with reporters, analysts, bloggers, and other influencers in an offline setting. And remember: your relationship shouldn't only benefit you. Infographics , videos , music videos , guerilla marketing , ambush marketing -- oh my! 7) Create Remarkable Press Releases.

Buy 28

Buy Guerilla Marketing Media Peer-to-peer 28

Buzz Marketing for Technology

JUNE 27, 2008

Many companies that jumped early onto the KM bandwagon have all but abandoned it, while many organizations that waited are now repeating the mistakes of the pioneers. The quote at right is what one executive told me when I suggested his company make such an investment. Business as usual, largely unaffected by KM.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Outgrow

APRIL 27, 2022

The importance of building a collective understanding of your company. From running an experiential guerilla agency to leading a cutting-edge strategy firm – in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. We had a big parent company and we started to get Panasonic business.

Paid Search Agency 52

Paid Search Agency Lead Ranking Lead Scoring Planning 52

Biznology

DECEMBER 17, 2013

For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. And not just process or relationships or narrative but also the language of what you do. Nobody says that anymore.

Marketing Websites 80

Marketing Websites Paid Content CMS Development Industry CMS 80