Chris Koch

SEPTEMBER 15, 2014

Perhaps it has to do with the flexible style of governance that has been in place since the beginning. Each tribe has the freedom to govern itself, yet there is a Grand Council of 56 (that number has never changed) Hoyenah (chiefs) or Sachems that confers about issues that concern the league as a whole. Why Can’t Companies Do This?

De-duplication 100

De-duplication Paid Search Agency Companies Wikipedia 100

Chris Koch

JUNE 5, 2009

Coca Cola’s disastrous introduction of New Coke nearly destroyed the company because it broke the promise of continuity and reliability that had been built up with customers over the course of decades. If the crisis radiates widely beyond the company and damages other companies, the impact on the brand may increase.

Paid Search Agency 100

Paid Search Agency Companies Work Management Ethics 100

Chris Koch

APRIL 28, 2014

And that will give us access to extraordinary amounts of valuable data that until recently were only available to governments and big companies, as well as apps that make analyzing and interpreting that data as easy for us as it is for them (okay, so it’s not so easy yet).

Disintermediation 100

Disintermediation Word of Mouth Internet Marketing Cross-Selling 100

Chris Koch

MAY 14, 2010

We’re seeing companies use social media to bring customers into the product and service development processes to collaborate on new ideas and improvements. We’re seeing companies use social media for customer support. Governance. Social media policies are the foundation of social media governance.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

APRIL 22, 2011

Innovation is becoming more external to companies and more social. ITSMA’s social media research (free excerpt available) shows that marketing is responsible for monitoring social media and for training, governing, and supporting the organization in using social media. Even funding for innovation is becoming more external and social.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Social Media 100

Chris Koch

APRIL 8, 2011

The great thing about the experience was that this company is already doing social media. This company has established a highly visible presence in social media—indeed, it has won an award for it. We could all use some way to gauge our progress, especially in large, dispersed companies and marketing organizations.

Social Media 100

Social Media Media Paid Search Agency PR 100

Chris Koch

OCTOBER 12, 2009

As Americans, we think back to the American Revolution as a constructive spark that led to a powerful nation instead of focusing on the decades of weak, chaotic, violent, and ineffective government that actually followed it—and that nearly collapsed many times. Today’s real media revolution is in its destructive and chaotic period.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100