Unbounce

JULY 29, 2020

You stay up late learning the basics of Google Ads. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. There’s a template that seems like it’s meant for realtors, maybe. How to Choose a Template That Supports Your Conversion Goal.

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Hubspot

AUGUST 21, 2023

I work with companies like Facebook and Google to help promote their college recruitment events." A couple of caveats: These are generalized to a greater degree than emails we would typically send; they apply to all types of companies and categories. Hi [Prospect], [Your name] with [your company].

Template 69

Template Work Management Case Studies Case Study 69

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Thank you, [Company Name, or individual sender's name]. Download these templates.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hubspot

APRIL 29, 2021

The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it's important to understand the customer journey: all the touch points and stages. Plus, you can download some templates to help you get started.

eCommerce 91

eCommerce Template Paid Search Agency Amazon 91

Contently

OCTOBER 18, 2022

There’s no doubt about it: The customer-obsessed company wins. Companies that conduct frequent research grow up to 70 percent faster and are almost 50 percent more profitable than firms that don’t. So, why do so many companies—from startups to enterprises—skimp on it? Best for: Companies with large audiences.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

FEBRUARY 8, 2022

Google has revamped Search Ads 360, its enterprise campaign management platform, the company announced Tuesday. The update includes support for some newer Google Ads features (like Performance Max and Discovery campaigns), greater support for other search engines, a refreshed UI as well as workflow improvements. Image: Google.

Paid Search Agency 98

Paid Search Agency Features Google Ads 98

Vidyard

JULY 27, 2022

In this guide, you’ll discover their winning email scripts and templates (with video examples!) Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Sale Letter Template 5.1

Template 73

Template Video Marketing Work Management FAQ 73

Sprout Social

FEBRUARY 24, 2022

Then, download our social media resume template to put these tips into action. Mention follower growth: If you don’t remember how many followers your company had when you started, use the Wayback Machine to look at their followers on your start date. Use this template to write a social media resume that resonates.

Social Media 107

Social Media Template Media Cross-Selling 107

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. Only building one basic campaign without utilizing Google Ads' AdGroups tool. Creating campaigns, setting budget caps, and going live without telling key decision makers at your company or a client's company. You use a template! PPC Plan Template.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

APRIL 8, 2021

In this post, we’ll outline annual report design best-practices, provide a template you can use to create your own, and go over examples of annual reports from other businesses that you can use for inspiration. Annual Report Design Template. Google Annual Diversity Report. What is an annual report? Image Source. Image Source.

Template 76

Template Design Examples Display 76

Hubspot

NOVEMBER 19, 2020

Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development. Featured Tool: HubSpot Buyer Persona Templates. Download These Templates. Featured Tool: Customer Satisfaction Survey Templates.

Planning 101

Planning Template Marketing & Strategy Marketing Strategy 101

Marketing 261

FEBRUARY 20, 2021

The five free marketing templates listed below will significantly improve how you work. Just easy-to-use Google documents designed to be shared and repurposed to match your unique marketing processes. 5 Free Marketing Templates to Save Hours of Work. Content Repurposing Template. Newsletter Strategy Template.

Template 62

Template Resources Planning Top of Funnel 62

SmartBug Media

MARCH 3, 2023

With so many channels to potentially reach and engage with folks—from social media and influencer marketing to paid advertising on YouTube, Google, and other mediums—it’s not always easy to know how to appropriately reach your customers with the right message and context. Businesses need an easy, direct way to reach customers.

Template 98

Template Advertising Agencies Sales Cycle Order 98

SpotMe Blog

FEBRUARY 16, 2023

After 20+ years of working alongside global companies like Johnson & Johnson, Novartis, Sanofi, Deloitte, PwC, and EY (to name a few!), we’ve seen that events turn out so much better when they follow an event brief template. And we’ve created our very own template that you can download and start using straight away.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

Marketing 261

DECEMBER 3, 2020

We’ve prepared this step-by-step SaaS conversion funnel template for you to use when building out your first conversion funnel. Find the free template here. Studying and optimizing your SaaS conversion funnel is the weapon that most companies fail to take advantage of. Creating a Funnel is Hard Work. Start Small.

Top of Funnel 71

Top of Funnel Template Optimization Conversion 71

Optinmonster

MARCH 4, 2021

If you are, then you’re in good company because the OptinMonster team is constantly striving to help small businesses do just that. These updates include: New Holiday Templates. 1) New Holiday Template Releases. These four new templates joined the collection: a) Valentine’s Day. b) Mother’s Day.

Template 59

Template Education Conversion Rules 59

Marketing Insider Group

APRIL 17, 2023

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? 25 Best Marketing Articles No time to sift through Google SERPs? 90.63% of Content Gets No Traffic From Google. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

seo.co

MAY 6, 2021

Every client needs evidence that your SEO techniques and efforts bring in a positive ROI for the company. This is what report templates are for: How To Create An SEO Report? SEO Report Template. Here is a standard SEO report template that you can follow: 1. Here is a standard SEO report template that you can follow: 1.

SEO 105

SEO Template SERP Keywords 105

Sprout Social

AUGUST 5, 2020

We’ve also translated these steps into a template you can use to easily boil down the essential info for your coworkers here: Download PTO Template. But depending on your role or even company policies, unplugging altogether might not be possible. Make your PTO visible to the rest of your company. No posts, no questions.

Template 99

Template Work Management Autoresponders Lock-In 99

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. What Is Google Tag Manager (GTM)? Have you ever added code to your website to track Google Analytics ? So Darn Easy to Use.

Marketing Analytics Tools 91

Marketing Analytics Tools Tagging Work Management Marketing Management 91

SmartBug Media

JANUARY 15, 2020

A website is a vital asset for every business because it opens your company up to the world beyond your geographic location, allowing more people to find, engage with, and buy from you. Custom sites especially make following the GDD approach easier, because with templates you’re typically locked into page layout and structure.

CMS Development 69

CMS Development Template Marketing Websites Ad Building 69

Anyword

OCTOBER 28, 2021

The Google homepage: nothing but a logo, a search box, and two buttons, in a sea of white. Writing Google ad copy. Here is our quick and dirty guide to help you win in your Google Ads efforts. Google AdWords Ad Copy Character Limits. The good news is that Google ad copy rules recently changed to allow for more characters.

Copywriting 97

Copywriting Paid Search Agency Ads Google 97

Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity. Why is that? Let’s recap what a cookie is first.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 96

Biznology

AUGUST 15, 2017

OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag. Remember, all anybody knows about any of your pages — including Google’s spiders and bots — is the title of your pages.

CMS Development 210

CMS Development Google Blogspot SEO 210

Hubspot

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Are you simply switching to a new template and adding some new CTAs, or are you migrating your entire website to a new platform? Beware Hidden Costs.

Budget Programs 101

Budget Programs Marketing Budget Paid Content Marketing Budget Creation 101

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. How is your team adapting to these changes?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. Knowledge Graph looks like this: In this post, we will discuss what the Google Knowledge Graph is, why it exists and how to optimize for SEO.

SEO 105

SEO Google Optimization Lead Ranking 105

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal.

Template 62

Template Design Creativity Deliverability 62

Hubspot

OCTOBER 22, 2019

However, nowadays, 71% of businesses are on the platform -- to compete with other companies in your industry, then, it's critical you have a solid Instagram strategy in-place, particularly if your intended audience uses the app. Download this calendar of ideas & accompanying templates. Want 30 days' worth of Instagram post ideas?

Planning 94

Planning Template Education Ideal Customer Profiles 94

Hubspot

MAY 15, 2018

Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. SWOT analysis template. Here, I’ve created a sample using a simple Google Doc table -- feel free to use the model yourself, or create your own as it suits your needs. SWOT Analysis Table. SWOT analysis examples.

SWOT 101

SWOT Analysis Template Business 101

Sprout Social

APRIL 17, 2024

These builders offer a user-friendly interface with customizable templates and network integrations. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. Manychat Manychat offers a convenient solution for D2C brands, retail stores, non-profits, restaurants and real estate companies.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

BenchmarkONE

NOVEMBER 15, 2019

Here are six of the best email template sites to get your holiday campaigns rolling: 1. This email marketing site offers a variety of Thanksgiving templates for free. That’s why this Thanksgiving email template page is broken down by industry. Select a template for your industry, and the site redirects to a built-in editor.

Template 53

Template Best Practices Small Business Marketing Mobile Marketing 53

Hubspot

OCTOBER 15, 2019

For example, instead of reading a map to find directions to that new burger place, you can simply type the business's name into Google or a Maps app, and retrieve the same information. Instead of a prospective employee filling out a paper application in-person, now most companies post applications on LinkedIn or Indeed. Image Source.

Digital Transformation 76

Digital Transformation Template Work Management Marketing Management 76

Hubspot

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will work better -- or your money back. Therefore, email templates are the lingua franca of the modern SDR.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

ClearVoice

MAY 6, 2019

A good marketer knows that content marketing is imperative to the success of their overall marketing efforts, but convincing a company’s leadership of that importance can be difficult. Company leaders may fret over the lack of insight into how content marketing is really helping drive the bottom line (revenue) for their company.

Marketing Analytics Tools 75

Marketing Analytics Tools Analytics Enterprise Management Google 75