Paul Gillin

DECEMBER 12, 2013

What could possibly unseat Google as the king of the Web? report reveals a startling disconnect between B2B companies and their customers that should give every marketer pause to reflect on his or her priorities. Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Don’t lead with a sales pitch. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Strategy changes, turnover, layoffs and the like make the first step difficult enough, and we all know how analytically challenged sales managers can be.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

MARCH 10, 2011

Someone asked the Sales Best Practices group a couple of months ago “ What is YOUR Best Sales Advice — 20 words or less.&# Here are a few ways B2B companies can leverage LinkedIn for prospecting and promotion: Ask and Answer. Use Company Profiles for Prospecting. Use Company Profiles for Prospecting.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

MAY 25, 2010

I have the e-mail from that company on my wall next to a sign that asks ‘Is there any value in blogging?’” After replying with a thank you message, Cahill forwards them on to the sales team. And as we know, Google loves blogs. While most are routine, a few gems inquire about business opportunities. Search Engine Magic.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. One division at the company was trying to take advantage of knowledge and expertise distributed throughout world.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Revenue generated by rep. 2,000,000.

ROI 50

ROI Paid Content Social Marketing Webcast 50