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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

The top 24 facts for selling more in B2B by LEADSExplorer. SpotMixer and Google Pair to Offer Self-Serve Online Video Ads by ClickZ. Concepts Explained in Plain English (Presentations) by Digital Inspiration. Amit Agarwal showcases six online presentations explaining the distinctions between Web 1.0, Need Content?

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.).

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Looking for ideas on how your company could expand its use of social media? Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Many people add their company website and/or blog.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? Are you investing enough in Sales Research? How about the more casual visitors who are interested in reading about your offering or company but perhaps not warmed up enough to fill in any information. Do You Know Them?