Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Branding Your Company – Communication is at the Core

Webbiquity

Branding a new company first requires conducting an in-depth characterization of the company. Every company must focus efforts into the vision it evokes. As one component in branding a company, it is vital to look at how you can create incredible customer experiences and provide excellent customer service.

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Top Link Building Techniques for B2B Companies (Infographic)

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While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ensure that Google will rank your site highly in search engine results pages (SERPs). To learn more, check out this infographic.

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Voice Search Optimization: How to Rank Higher in Voice Assistant Queries

Webbiquity

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. In addition, claiming and optimizing your Google My Business listing is essential. Once you set everything, you can focus on Google My Business automation.

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The Founder Interview Series #36: Braden Ericson, Sparrow Charts

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This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Here’s the story of Braden and his company, Sparrow Charts. It helps marketing leaders within companies, agencies, and freelancers with reporting for their stakeholders. The Discussion. Tom: Hello, everybody.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Fresh Content Google loves fresh content. Here are nine helpful strategies.

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KPIs Your PR Department Should Be Tracking

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Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the competitiveness of your industry and determine how well your company is performing compared to its competitors.

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