Vidyard

OCTOBER 7, 2019

Bonus: You can actually get certified as a YouTube expert (either as an individual or as a company.). Google Skillshop. Google and video ads seem like a match made in heaven. If you think video advertising might be good for your brand, you’ll definitely want to check out Google’s own free training program: Skillshop.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

FEBRUARY 19, 2020

Google AdWords Case Study 6.3 Follow these 10 steps to make a compelling case study video for your company. Global human capital management (HCM) software company Ceridian, put the human impact of their products front and center in this case study video featuring the Blue Man Group. Google AdWords Case Study.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

OCTOBER 7, 2019

Bonus: You can actually get certified as a YouTube expert (either as an individual or as a company.) Google Skillshop Google and video ads seem like a match made in heaven. If you think video advertising might be good for your brand, you’ll definitely want to check out Google’s own free training program: Skillshop.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

MARCH 12, 2020

More companies are likely to follow—maybe even yours. Google Suite for Remote Access and Collaboration 7.2 The degree to which people work remotely can vary widely, both between companies and individuals. Non-Remote Companies: These organizations require employees to be physically in office to do their work.

Work Management 65

Work Management Tips Marketing Management Paid Search Agency 65

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. In it, the tech company tells an entire love story by showing only Google searches set to music.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

JUNE 7, 2021

Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. You can find composers by Googling “corporate video composer” in your area or looking through the “Artist” section of most music libraries.

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Vidyard

AUGUST 12, 2019

Every company is expected to provide a product or service that is sufficient. And if a customer doesn’t like their mattress, the company will come to take it back within a 100 night trial period. They stand out from other B2B companies in a way that makes customers want to follow them and brands want to follow in their footsteps.

Word of Mouth 109

Word of Mouth Trigger Marketing Peer-to-peer Amazon 109

Vidyard

OCTOBER 8, 2020

Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Your About page tells visitors what your company is, who runs it, and what your values are. What are you waiting for? Learn From the Pros. Blog Videos.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Vidyard

APRIL 1, 2014

While there’s a fine line to tread between funny and a flop, here’s a few companies who did a great job with video this year: WestJet Converts to Metric Time Just a few months after they impressed everyone with their Christmas miracle video , WestJet reprises its role as a marketing master with their swap to metric time.

Video Marketing 50

Video Marketing Brand Identity Branding Sample 50

Vidyard

AUGUST 30, 2016

While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website actually makes a first page Google result 50x more likely. Rank higher in search.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

APRIL 19, 2021

As more and more companies, especially in the tech realm, move to digital-first environments, so have the job postings for Sales Development Representatives (SDRs), Business Development Representatives (BDRs), and other sales professionals. Companies have realized the cost benefits of not having a traditional or dedicated office space.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Vidyard

FEBRUARY 19, 2020

Google AdWords Case Study 6.3 Follow these 10 steps to make a compelling case study video for your company. Learn From the Pros: Ceridian Global human capital management (HCM) software company Ceridian, put the human impact of their products front and center in this case study video featuring the Blue Man Group.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Rapportive is a free add-on for Google Chrome and Firefox, and works with Gmail or Google Apps email addresses.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Vidyard

OCTOBER 27, 2019

Video marketing is all the rage these days, but have you wondered why so many companies have jumped on the proverbial bandwagon? You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

OCTOBER 27, 2019

Get the PDF Benefits of Video Marketing Video marketing is all the rage these days, but have you wondered why so many companies have jumped on the proverbial bandwagon? Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

AUGUST 11, 2014

One of Google’s objectives is to program its search engine to understand user queries in a way that is similar to human understanding. While the keywords in the latter could reflect several different TV shows, Google took what it understood to be a recent pop culture phenomenon as the most likely answer to the question.

Video Marketing 50

Video Marketing SEO Lead Scoring Lead Ranking 50

Vidyard

OCTOBER 16, 2019

Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. You can find composers by Googling “corporate video composer” in your area or looking through the “Artist” section of most music libraries.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

Vidyard

MARCH 23, 2021

Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. While a broad reach can be desirable for B2C companies, things are a bit different in the B2B space.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

FEBRUARY 22, 2017

And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. For example our company was too focused on big channels like social media, going to Dreamforce, etc., Sure having Facebook, Twitter, and all these social networks is great.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

NOVEMBER 7, 2018

Our company AlayaCare Home Care Software is like the Tesla of the home healthcare software market. Or we’ll pull up their LinkedIn page in Google search results, then type the phrase “who is the smartest person in home healthcare” instead of their name in the search bar.

Sales Qualified Leads 88

Sales Qualified Leads High Quality Lead Video Marketing Viral Marketing 88

Vidyard

AUGUST 12, 2019

Every company is expected to provide a product or service that is sufficient. And if a customer doesn’t like their mattress, the company will come to take it back within a 100 night trial period. This “one for one” policy quickly became an effective talk trigger, because TOMS aligned their company values with those of their consumers.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

DECEMBER 17, 2019

Ever type “how to <fill in the blank>” into Google and noticed the number of video tutorials that appear on the results page? Technology companies often use these to train customers to use their software. There’s a how to video for everything! Those videos are more than just search engine window dressing.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

JULY 27, 2022

Average Number of All Videos Per Company by Industry 1.3 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Average Number of Produced Videos Per Company by Industry 1.5 Video Creation Trends by Company Size 1.5.1 Average Number of All Videos Per Company by Industry 1.3 Produced Videos 1.2

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: Visionary leadership, a compelling offering, exceptional service, and much more. Learn From the Pros Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today. But in today’s noisy marketing landscape, what your brand really needs is a story.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

JUNE 7, 2021

Or maybe you’re a B2B tech company explaining a complex topic like how video marketing works and want something with an even tempo that adds interest without drawing attention. You can find composers by Googling “corporate video composer” in your area or looking through the “Artist” section of most music libraries.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Vidyard

JUNE 8, 2018

With video platforms becoming increasingly popular for customer support and around ⅓ of companies already leveraging a dedicated library of “how-to” videos on their website, you’re probably thinking about video in your own support workflows. Some easy things you can do to help Google (and your customers!)

Paid Search Agency 70

Paid Search Agency Video Marketing Tips FAQ 70

Vidyard

OCTOBER 8, 2020

Because the homepage is the first place that many people will land on your website, it’s important that it serve as an introduction to your company and your product(s) or service(s). About Page Videos Recommended Video Type: Culture Your About page tells visitors what your company is, who runs it, and what your values are.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Vidyard

JANUARY 25, 2018

You are not allowed to republish your guest post to your company blog, Medium, LinkedIn, Facebook, or any other sites once published on the Vidyard blog due to the risk of a Google duplicate content penalty. we are not currently accepting guest post submissions. You are allowed to share the link to your post.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Vidyard

MARCH 12, 2015

Just last month, Google announced that as of April 21st, 2015 mobile experience will start to play a key role in page ranking on mobile devices. But Google’s said the word, so now it’s written in stone. Whatever the reason, the proof is in the numbers: B2B customers are conducting research on mobile.

Video Marketing 55

Video Marketing B2B Mobile Marketing Forrester 55

Vidyard

NOVEMBER 29, 2017

It’s never been easier to just figure out what the average is because you can ask somebody on social or Google it or go to YouTube and find a tutorial. ” And I’d hope most companies would say everybody, right? I want to do something exceptional.” ” So I’m focused on that gap between the two.

Peer-to-peer 56

Peer-to-peer Content Differentiation Youtube 56

Vidyard

DECEMBER 2, 2013

Being a cloud company, Salesforce has allowed us to have all of our information available any place, any time and on any device! The keynote highlighted the Salesforce1 functionality and used great examples from companies like Nestle, hp and Unilever. The second thing I noted was the importance of the cloud.

PR 50

PR Differentiation Conference Google 50

Vidyard

MAY 26, 2015

Remember what it was like to navigate someplace before you had Google maps? Using Data to Predict Buyer Behavior As data-driven marketing becomes a lot more like driving with Google maps, marketing gets significantly more fun. Or before you had a smart phone? Before even having a computer? It required a lot of face time with maps.

Work Management 51

Work Management Marketing Management Word of Mouth Paid Search Agency 51

Vidyard

DECEMBER 2, 2013

Being a cloud company, Salesforce has allowed us to have all of our information available any place, any time and on any device! The keynote highlighted the Salesforce1 functionality and used great examples from companies like Nestle, hp and Unilever. The second thing I noted was the importance of the cloud.

PR 50

PR Differentiation Conference Google 50

Vidyard

FEBRUARY 12, 2015

All you have to do is set up a Google AdWords account to create an online video campaign. Google AdWords Let’s backtrack a little bit now. YouTube uses Google AdWords to help you promote your content. But what is Google AdWords? Bing Ads work just like Google AdWords, right down to the pay-per-click cost.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

NOVEMBER 13, 2017

Companies that practice ABM are finding new ways to dazzle prospects since both email and cold calling no longer work. To stand out, John made a custom video so I’d pay attention. I watched the whole video. But John dropped the ball. He gave me a form to fill out after I watched the video. Personalized video is great for ABM.

Account Based Marketing 60

Account Based Marketing ABM Video Marketing Campaigns 60