Tomorrow People

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5 essential tips to clearly define your ideal target market

Tomorrow People

The underlying assumption that customers have different preferences and needs (real or perceived) is why most companies do not promote their offerings to all customers. Use data from all ‘3Cs’: customer, company, competitors. Overall, your company and customer data should be easy to collect. Google Analytics.

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The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

Our outreach for our company mainly resided on LinkedIn, Twitter and Google+. We noticed that our Twitter and Google+ gathered a fair bit of interest — not big numbers, but we got some impressions, we got some clicks. Twitter and Google+ are fine when used as general awareness channels.

Trends 220
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B2B marketing trends for 2021: 5 important developments to get ahead of

Tomorrow People

The Zoom boom was fueled by companies scrambling to replace their traditional modes of communication. Companies will start to build online events into their permanent activity programme, honing their approach to maximise effectiveness as lessons are learned. What does your company stand for? What to expect. What to expect.

Trends 215
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The power of a ‘real-time’ content marketing strategy

Tomorrow People

From corporate IT firms like Cisco , to marketing services providers like HubSpot , B2B companies are seizing the unique opportunity to engage their audiences live and in the moment to save their content marketing strategies from self-destruction. Remember that you are part of a shared content conversation about your company.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Social media channels like Twitter led the way in imposing character limits, while Facebook and Google cut off link previews after a few words, forcing content writers to make every word count. Remember: don’t be a slave to Google. Google is smarter than ever. We all know that search engine optimisation (SEO) is important.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

According to organisational theorist Kenichi Ohmae, companies can only excel if they hone in on three areas of strategic focus: the customer , the company , and the competitor. This may include new entrants, smaller companies and/or niche firms, as they may have particular strengths that larger companies lack.

Analysis 156
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The comprehensive marketer’s guide to brand research

Tomorrow People

Yet, many B2B companies struggle to truly differentiate their brand. All companies undergo significant business-defining changes at some point or another. Still, other events can also trigger a need for brand research—regardless of company age. How can companies use brand research to their advantage?

Research 156