Onalytica B2B

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. In marketing terms, this suggests something more than just a trend is happening. Some might call it a gold rush.

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Interview with Jasmine Sandler

Onalytica B2B

She is a recognized leader in the areas of Social Branding and Social Selling by Google, LinkedIn and other industry standards. I have been the Digital Marketing Strategy lead for agency and brand clients for over 100 company clients and countless audiences that I educate as a trainer and speaker. Salesforce – sames as above.

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Interview with Andy Crestodina

Onalytica B2B

Bio: Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media , an award-winning 38-person web design company in Chicago. We started our little web design company in 2001 and shortly after launching our first site, I realized that I needed to learn digital marketing. Location: Chicago, IL.

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Virtual Reality 2016: Top 100 Influencers and Brands

Onalytica B2B

billion in 2018: VR technology has evolved dramatically in recent years, companies like Samsung, Sony, Google and Oculus and HTC are now all names associated with VR for gaming, social and mobile platforms. “My company, DangerKatt, focuses primarily on creating graphic novels and developing their transmedia potential.

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Interview with Mark Schaefer

Onalytica B2B

I believe this is more true than ever, and more important, I really see it happening at companies of every size. Too many companies all doing the same thing. Twitter and Snap will not survive as independent companies. Tencent, Facebook, and Google will probably make more global investments like this.

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Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

Funding for edtech companies is booming. billion of private investment in edtech companies. Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. . ” Jaime Casap – Google Education Evangelist.

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5 Top Tips to Get Your Senior Execs on Social Media

Onalytica B2B

However, today’s statistics are compelling: “Socially engaged companies are 40% more likely to be perceived as competitive, 57% more likely to get increased sales leads and 58% more likely to attract top talent.” But this new approach needs a wholesale culture change and that can only come from the top. Source: Altimeter Group).