LeadSloth
JULY 14, 2009
You can find keyword search volume with the Google Keyword Tool. For example, for a company selling Portal software the term “web portal software&# is more relevant than “news portal&# (= people looking for a news website). This tool also provides keyword suggestions. Choose keywords that are relevant. 3) Get links.
LeadSloth
MARCH 16, 2009
ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Conclusion.
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LeadSloth
AUGUST 4, 2009
After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). The Google tracking is from before Twitter, so the URLs were long and ugly. The URLs are easy to create, and anyone in the company can create them.
LeadSloth
FEBRUARY 17, 2010
No worries, with Social Media you can offer prospects multiple ways to stay in touch: if they’re not yet ready for your email newsletter, maybe they want to “fan&# your company on Facebook, or simply subscribe to your blog’s RSS feed. Intra-company Collaboration.
LeadSloth
FEBRUARY 10, 2010
This should be fairly simple to capture, but not every company is doing this yet. I’d love to have Google Analytics for Marketing Analytics. I’ve seen some promising products, like YouCalc and GoodData (a client of mine), but it’s not as easy and comprehensive as Google Analytics is for Web Analytics.
LeadSloth
JUNE 23, 2009
It may be attractive to shift more budget to generating leads via your company’s website. I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. And that’s where Inbound Marketing comes in.
LeadSloth
AUGUST 11, 2009
They all have their pros and cons, and most companies use a combination of strategies. If you can figure out which keywords are aligned with the user intent you are targeting, then you can have ads appear that are relevant to the user, and relevant to what your company provides. You also need a steady stream of fresh leads coming in.
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