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In the Land of AI, Context is King

Lattice

OCTOBER 4, 2016

In our personal lives, tools like Apple’s Siri, Amazon Alexa and Google Now are becoming more mainstream (my Mom, for instance, is now using Siri to make calls, find out directions, etc). Peer Group Spend Analytics: Compares the amount of time a particular account spends with your product versus peer companies (e.g.

Peer-to-peer 186
Peer-to-peer Paid Search Agency Amazon B2B Sales 186
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Account-based Marketing: It’s Time to Flip

Lattice

OCTOBER 12, 2015

Sangram is the CMO of Terminus , a software company in business to help marketers use ABM to grow revenue. Everyone is talking about it and Google Trends shows a sharp incline. Here’s how: Instead start by identifying the best-fit, right set of companies to market to. Remember, companies close accounts, not leads.

Account Based Marketing 100
Account Based Marketing Top of Funnel ABM Lock-In 100
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