Industrial Marketing Today

article thumbnail

Is Mobile Marketing Right for Industrial Companies?

Industrial Marketing Today

You can easily get good data from your Google Analytics. Here’s how: Log into your Google Analytics. Does your industrial company have an active mobile marketing strategy in place? As with any marketing strategy, start with your target audience. Are they using mobile technology to access your Website?

article thumbnail

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. I could not have launched my company without the Apple Macintosh Plus, Apple LaserWriter Plus with a PostScript interpreter from Adobe and PageMaker from Aldus Corp. Note the words Type and Graphics in the company name.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

However, it has been my experience that the realty on the ground is very different for many manufacturers and industrial companies. The bulk of new sales comes from referrals and repeat business for many manufacturers and industrial companies. Yes, a company blog does enhance their reputation and social media does increase their reach.

article thumbnail

How Industrial Companies are Stuck on SEO for Content Marketing Strategy

Industrial Marketing Today

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In other words, the entire focus is on Search Engine Optimization (SEO). What’s wrong with that?” This is only a content summary.

article thumbnail

Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines. The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% by %Achinta Mitra% appeared first on %Industrial Marketing Today%.

article thumbnail

SEO Must Complement Conversion Optimization for an Effective Industrial Marketing Strategy

Industrial Marketing Today

I find too many manufacturers and industrial companies still hung up on individual keyword rankings and getting to the top in Google and other major search engines. I’m not trying to minimize the time, effort and the expertise needed for search engine optimization (SEO) of industrial websites. This is only a content summary.

article thumbnail

Google’s Latest Algorithm Update Raises the Bar for Content Quality

Industrial Marketing Today

Last month, Google announced a change to its search algorithm, called the “Panda” update. This change is primarily designed to cleanse Google’s search results of low-quality content. Most SEO experts expect article directories or “content farms” to be heavily penalized by Google’s algorithm change.

Content 60