Great B2B Marketing

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The Economic Value of Your Company Brand

Great B2B Marketing

When people talk about a company brand, it is often expressed as sort of an abstract concept – we feel good about our brand — or perhaps not so good. For instance, it can be a boon to the stock price, making the entire company more valuable.  It can be a sales and profit accelerator by helping you sell more products and services at a greater profit margin. The brand is respected.

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B2B Marketing: Know the Trends, Pick the Right Strategy

Great B2B Marketing

In working with leading global B2B companies, our Fusion Marketing team is extremely familiar with the cost/benefits of various lead generation programs. In fact we work closely with the management teams of numerous B2B product and services companies to build and help execute a marketing strategy that fits their industry and their sales model. But what tactics yield the best results?

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How to Rejuvenate a Troubled B2B Brand

Great B2B Marketing

Two months ago, I wrote an article titled The Economic Value of Your Company Brand. The theme of the post: No matter the size and scope of your company, the brand position you hold with your prospects and customers has monetary value in terms of sales, stock prices and even employee retention. Yes, you want to validate your new brand with the Google search algorithm.

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B2B Sales and Marketing Trends for 2014

Great B2B Marketing

One of the great things about my job is the opportunity to work with some of the leading B2B companies in the US and worldwide. For the past couple of years, we have been publishing the top B2B sales and marketing trends that we believe will have the most impact on a company’s ability to gain and maintain competitive advantage. You can read the full article here.

Evangelizing a Content Marketing Program

person to tell the company’s story, even though he. CEO’s office and pitch the idea of building a small me- dia company within a large corporation. B2C Marketers companies that excel at lead nurturing generate. It’s also worth noting that companies that. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. company?

B2B Marketing Actions You Can Take Now to Have a Better 2013

Great B2B Marketing

Google+ or Pinterest) or can you better leverage your existing tools? 5.  First ask the big question: Is the sales model your company is using the most effective at generating the most revenue at the least cost, or are you simply following the established path?  It may be time to look at a new sales model, perhaps incorporating channel, phone sales or the web.  For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. How does the holiday season affect your product or service?

Database Marketing is Alive and Well

Great B2B Marketing

You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” In my former life as a software company marketing executive, and in my current life as a B2B marketing consultant, I have used database marketing techniques to dramatically increase lead flow, lower the cost per inquiry, and improve sales close rates. Endless articles and entire conferences were devoted to the subject.

Manic Depressive or Social Media Maniac? – by John Leavy

Great B2B Marketing

The company site looks like they have gone out of business. There’s no method to the company’s madness in being a social media participant. Whether the company is a one-person business or a large organization the commitment to social media must be consistent, compelling and informative. Scan Google Alerts for my name and brand – respond as appropriate. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. That would describe some social media personalities. Suffered a grave illness? Ongoing.

Where to Find B2B Leads – Part 2

Great B2B Marketing

Pay Per Click – Google, Microsoft and Yahoo offer you the ability to bid for specific search terms/phrases. Unfortunately, there are many B2B companies that have few if any lead capture options on their websites.  In a recent post, I talked about six direct marketing sources of B2B sales leads.  You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. Online Media.

Content Methodology: A Best Practices Report

company’s content across the enterprise. for their audience’s attention, including major publishers and media companies. suppliers, and can help facilitate corporate communications and build company culture. This virtuous circle is only possible when the company works to build a culture of. The studio helps unify the company around a. for the company’s newsroom.

The Dangers of Magical Marketing Thinking

Great B2B Marketing

What the company was selling was names, contacts, raw suspects, but they were definitely not leads.  Many companies have spent lots of money on such promotions, only to be severely disappointed when the so-called leads turned into little more than what can be found in the Yellow Pages. Another example: About two years ago, I spoke with a software startup founder who told me his ambition was to be “bigger than Google.”  Not surprisingly, the company is limping along with a small handful of customers. Better to under-promise and over-deliver instead of vice versa.

Where to Find B2B Sales Leads – Part 3

Great B2B Marketing

Capterra offers both free and paid listings and operates much like Google or AdCenter. The Information offers – People are always interested in finding new ways to make their companies more effective, as well as make their own positions more fulfilling and productive. Information I hope you have found my two previous posts on where to find sales leads to be helpful.  This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. This is a sample of the possibilities but it should give you a good start. Events. Content Marketing.

Why Your Brand Promise Must Be Specific – by Christopher Ryan

Great B2B Marketing

Since I don’t have a favorite chip repairer, I did what you would expect and googled the term: “windshield chip repair Colorado Springs.”  The results came back in three general categories: General automotive services companies that also happen to do chip repair. Windshield replacement and repair companies. Windshield chip and crack repair companies. This is a good example of broad, medium and narrow branding.  I chose a company from category 3 called Bob’s Windshield Repair.  Second, rank high in the Google and other search terms for your chosen niche. 

How to fix Google+

grow - Practical Marketing Solutions

Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. Google+ was meant to take on Facebook. This is an economic imperative for a company built on: a) collecting personal information that can be turned into ads and b) finding ways to have you spend more time on their sites so you can see those ads. And it is). And it is).

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Content Marketing Playbook: Strategy and Roadmap

returned to the company after a 28-month stint leading. back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. with a better example of a brand building a more effec- tive content roadmap than GE. “It’s been a big change in our company—we’ve tried to. the powerful force that pushed the company forward. All rights reserved.

Seven Expert Google Analytics Guides

Webbiquity

It’s almost certainly less of a myth that most companies use 10% (or less) of the website visitor data available to them. Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection.

How to be a Google+ success

Biznology

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network. That’s apparently how Google+ is set up.

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Google is a lying liar that lies

Biznology

The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors. That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots  – Google is smart. And Google acts pretty dumb. Do it! Do it!

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Is G+ Google’s Ellis Island ? No more.

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Staffing and Launching Your Content Marketing Program

companies around the globe: 1. JOE CHERNOV, VP OF MARKETING, HUBSPOT: “HubSpot is not only a company, but it’s also the cata- lyst of a movement. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). work at a small company without a lot of bureaucracy. company or in one of those industries, you might be. 200,000 readers.

Google integrating G+ Pages and YouTube Channels

Biznology

Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer. If You Want to Produce Video Content You Need to Join Google+. Isn’t that interesting?

12 Noteworthy Examples of B2B Companies on Instagram

KoMarketing Associates

So, what does this mean for B2B companies? This is the key element I am referring to: Instagram allows companies to tell their story without any interruption. In this webinar, Rand Fishkin discusses why building a brand is essential to generating search traffic with Google. This is what makes searchers want to use Google again. It embodies a unique element: storytelling.

Is Google really Sauron?

grow - Practical Marketing Solutions

think the more important story here is how Silicon Valley companies continue to grow and thrive the more they become like Sauron , the evil power of The Lord of the RIngs fame. Most Silicon Valley companies still see customers as “users.” The end result was embarrassment, the betrayal of its most loyal customers, and a sign that we can never, ever trust this company.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

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B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

France’s Google is different than ours

Biznology

As part of that trip, I brought my unlocked Google Nexus 5 phone, my Apple iPad Air, and my x220 Lenovo ThinkPad in order to (try to, attempt to) keep up with email, business, and this blog. Google, too, doesn’t spend as much time innovating in France, from my limited, 10-day experience. One: visitors from the US cannot use Google the same way we do in the States. Right?

Google demands your papers with the Hummingbird algorithm update

Biznology

Why is Google being such a dick? Because there’s not only billions of dollars being spent of getting to the top of Google, but everything to lose — losing just one spot, going from 2nd to 3rd, to say nothing about going from a top-three organic result on Google to the fifth spot. also rock a 78 Klout score (maybe that matters to Google? Google Bourse.

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How and Why To Set Your Site Up for Google’s Rich Answers

Act-On

What’s a “rich answer”? A “rich answer” is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.             – Eric Enge, CEO of Stone Temple Consulting. Featured Snippets:  These are results extracted by Google from third-party websites and shown at the top of the web search results. Consider a quiz. An app.

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12 ways to achieve emotional marketing for your B2B company

grow - Practical Marketing Solutions

But a study from CEB and Google, From Promotion to Emotion: Connecting B2B Customers to Brands , found that B2B brands receive twice the impact when they connect with buyers through and emotional approach versus focusing on business value. The post 12 ways to achieve emotional marketing for your B2B company appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

Spending more time on SEO than adding value to Google?

Biznology

asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” ” Give Value to Google.

Google unmasks the anonymous with Google Authorship

Biznology

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. This Google wants to triangulate real name with as much online behavior as possible. Google’s apps, products, phones, OSes, and services are just elaborate strategies to lure Internet denizens out of the cold and into the system. And Google makes quite a lot of money on the ads that are being run on many of these sites. Google’s conflicted.

Why Google Plus is Our Company Content Hub (and should be yours)

Avitage

This post will explain how the nature of Google+ participation is different from LinkedIn and other social sites, and why that should make it a primary hub for all your customer facing content. That’s how I felt a few months ago when […] The post Why Google Plus is Our Company Content Hub (and should be yours) appeared first on Avitage.

Google has carnal knowledge of social

Biznology

Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Google+, reddit, and Disqus, for example). In the past, this was not the case. This is no longer the case.

B2B Marketing Trends for 2016

Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. customer/stakeholder goals of my company, and what do I need to make. company sales rep, it becomes even more vital that both groups understand the buying process from. There will be more companies developing SLAs between sales and.

7 Things You May Not Know About Google’s RankBrain

Act-On

Have you ever wondered how Google is able to return search results? Enter RankBrain, Google’s artificial intelligence (AI) technology, which aims to improve search in a vastly new way. RankBrain is a machine learning technology developed by Google. The company has always touted the mission of “user first.” AI (like RankBrain at Google) is here to stay.