| | | Great B2B Marketing | |  Companies + Google | 11 articles |
| Page 1 of 1 | Previous | Next | GREAT B2B MARKETING MAY 6, 2013 Database Marketing is Alive and Well You can find a lot of definitions for database marketing (just Google the term), but here is the working definition that I employ: “Building a permission-based contact list of suspects and prospects in order to facilitate re-marketing efforts.” In my former life as a software company marketing executive, and in my current life as a B2B marketing consultant, I have used database marketing techniques to dramatically increase lead flow, lower the cost per inquiry, and improve sales close rates. Endless articles and entire conferences were devoted to the subject. | GREAT B2B MARKETING OCTOBER 11, 2012 B2B Marketing Actions You Can Take Now to Have a Better 2013 Google+ or Pinterest) or can you better leverage your existing tools? First ask the big question: Is the sales model your company is using the most effective at generating the most revenue at the least cost, or are you simply following the established path? For most people, the end of the year means enjoying holiday celebrations, taking time off work, and making sure tax items are in order before Dec. For B2B marketers, the last weeks and months of the year can also mean opportunity. How does the holiday season affect your product or service? Are you hearing their real needs? | | | | | |
| GREAT B2B MARKETING MARCH 23, 2012 Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects It can be a good vehicle to keep your company top of mind, so that when the prospect has a need for your product or service, you are high on their consideration list. When a potential prospect types a search term related to your business into Google or another search engine, you want to make sure you are near the top on the search results. Timing is an extremely important element in B2B marketing and sales. The degree of prospect receptivity can range from zero percent (there is no chance I will buy your product) to 100 percent (where do I sign?). Publish relevant content. | GREAT B2B MARKETING MAY 4, 2012  D-Day Marketing: The Land and Expand Strategy Google Apps is free for 10 users or less but upgrade charges apply after this point. Here is a B2B sales example of how the numbers work from one of our clients – a Software as a Service (SaaS) company: Acquisition cost of a free trial prospect: $78 Conversion ratio of free trials to paid customers: 11.1% Let’s start today’s post by acknowledging one important fact. | GREAT B2B MARKETING JUNE 29, 2010 Manic Depressive or Social Media Maniac? – by John Leavy The company site looks like they have gone out of business. There’s no method to the company’s madness in being a social media participant. Whether the company is a one-person business or a large organization the commitment to social media must be consistent, compelling and informative. Scan Google Alerts for my name and brand – respond as appropriate. Clinically speaking, a manic depressive disorder is defined by the presence of one or more episodes of abnormally elevated mood. That would describe some social media personalities. Suffered a grave illness? Ongoing. | GREAT B2B MARKETING AUGUST 29, 2011 Where to Find B2B Leads – Part 2 Pay Per Click – Google, Microsoft and Yahoo offer you the ability to bid for specific search terms/phrases. Unfortunately, there are many B2B companies that have few if any lead capture options on their websites. In a recent post, I talked about six direct marketing sources of B2B sales leads. You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. Online Media. | | | | | | | |
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GREAT B2B MARKETING | WEDNESDAY, APRIL 24, 2013 The Dangers of Magical Marketing Thinking
What the company was selling was names, contacts, raw suspects, but they were definitely not leads. Many companies have spent lots of money on such promotions, only to be severely disappointed when the so-called leads turned into little more than what can be found in the Yellow Pages. Another example: About two years ago, I spoke with a software startup founder who told me his ambition was to be “bigger than Google.” Not surprisingly, the company is limping along with a small handful of customers. Better to under-promise and over-deliver instead of vice versa. MORE >> -
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 14, 2011 Where to Find B2B Sales Leads – Part 3
Capterra offers both free and paid listings and operates much like Google or AdCenter. The Information offers – People are always interested in finding new ways to make their companies more effective, as well as make their own positions more fulfilling and productive. Information I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. This is a sample of the possibilities but it should give you a good start. Events. Content Marketing. MORE >> -
GREAT B2B MARKETING | WEDNESDAY, SEPTEMBER 14, 2011 Where to Find B2B Sales Leads – Part 3
Capterra offers both free and paid listings and operates much like Google or AdCenter. The Information offers – People are always interested in finding new ways to make their companies more effective, as well as make their own positions more fulfilling and productive. Information I hope you have found my two previous posts on where to find sales leads to be helpful. This week, I will share some ideas on how to fill your sales funnel with leads from events and content marketing. This is a sample of the possibilities but it should give you a good start. Events. Content Marketing. MORE >> -
GREAT B2B MARKETING | MONDAY, AUGUST 29, 2011 Where to Find B2B Leads – Part 2
Pay Per Click – Google, Microsoft and Yahoo offer you the ability to bid for specific search terms/phrases. Unfortunately, there are many B2B companies that have few if any lead capture options on their websites. In a recent post, I talked about six direct marketing sources of B2B sales leads. You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing. Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. Online Media. MORE >> -
GREAT B2B MARKETING | TUESDAY, APRIL 13, 2010 Why Your Brand Promise Must Be Specific – by Christopher Ryan
Since I don’t have a favorite chip repairer, I did what you would expect and googled the term: “windshield chip repair Colorado Springs.” The results came back in three general categories: General automotive services companies that also happen to do chip repair. Windshield replacement and repair companies. Windshield chip and crack repair companies. I chose a company from category 3 called Bob’s Windshield Repair. If you are a small company competing with industry giants, niche marketing may be your only path to success. Okay, time to get it fixed. MORE >>
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