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Google tells antitrust judge government trying to punish company for Search success

Martech

Google accused the U.S. The company made the comments in an unsealed post-trial brief submitted to a DC federal judge as part of its ongoing legal battle with the U.S. What Google is saying. Dig deeper: Google unveils new set of AI-powered tools for retailers Search Ads 360. antitrust law. antitrust law. The purpose?

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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Google Restructures Company To Prioritize Bard AI Chatbot via @sejournal, @MattGSouthern

Search Engine Journal

Google restructures the Assistant division, prioritizing Bard AI chat technology, potentially impacting the virtual assistant landscape. The post Google Restructures Company To Prioritize Bard AI Chatbot appeared first on Search Engine Journal.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

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Mastering Intent Data: Understanding its Importance & Best Practices

Speaker: Joe Apfelbaum, CEO of Ajax Union

You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Don't miss this opportunity to learn from a LinkedIn trainer, marketing expert, and certified Google trainer!

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Google Search Ads 360 gains retail media capabilities

Martech

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

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Google Marketing Platform launches new API with enhanced capabilities

Martech

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. What is Google Marketing Platform? To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.

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