B2B Memes

JULY 22, 2013

As Jeff Jarvis said in a tweet Ingram quoted, they need to be thinking of themselves as platforms for building individual brands—something I see few B2B publishing companies doing. Related posts: Keep an Eye on Google Wave. Takeaway from the Nate Silver saga: Media brands better be platforms to make individuals stars.

Personalization 100

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B2B Memes

APRIL 1, 2010

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. The following three questions, based on your relationship to your content, your audience, and to the people and companies you cover, should get you started. Your company owns the content.

Privacy Policies 100

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B2B Memes

SEPTEMBER 22, 2010

Tomorrow’s companies will build empires based on the value that they deliver to their users and advertisers every day, not on their ability to finance and manage scarce bandwidth or expensive printing presses or exclusive distribution networks.”. “No What Would Google Do? , Future of news: Insider Dave Morgan touts new media.

Social Media 100

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B2B Memes

DECEMBER 10, 2010

As Swisher explains in her statement , she is married to a senior executive at Google. Ordinarily, this fact would run afoul of Dow Jones’s policy against reporters covering a company in which an immediate family member has a financial interest.

Ethics 100

Ethics Personalization Transparency Blogger 100