Act-On

APRIL 10, 2024

Explicit data is provided intentionally by your lead, such as company, location, industry, and job title. Our leads might look something like this: Debbie is the Director of Marketing at a 2,000-person manufacturing company. If your company has a lot of leads coming in, that multiplies out to a lot of time.”

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Act-On

SEPTEMBER 26, 2023

And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. A smart way to do this is to research what already works well for a company. Link building.

SME 141

SME FAQ Domain Link Building 141

Act-On

MARCH 1, 2024

If you know a prospect is coming to you from a Google ad on a specific topic, like lead scoring, follow up with lead-scoring content rather than hitting them up right away for a demo,” says Jeff. But what if there are only 200 companies in your target market? Google and Yahoo changes highlight the importance of quality over quantity.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Marketing Automation Services 130

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DECEMBER 8, 2023

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. At that point, whoever is helping you migrate will have an excellent source of truth on what to move and where it is.

Marketing Automation Services 228

Marketing Automation Services Marketing Automation Automation Advertising Agencies 228

Act-On

FEBRUARY 6, 2024

Pro Tip: Create a complete inventory of media and visual assets with a Google Sheet, and save the assets into an organized system of folders using Google Drive, with appropriate file names. At that point, whoever is helping you migrate will have an excellent source of truth on what to move and where it is.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

Act-On

FEBRUARY 26, 2024

Google search ad placements, among others, require a careful bidding strategy. The California Consumer Privacy Act (CCPA) is a law that imposes certain obligations around privacy and security on companies that collect personal information from California residents. What is a Bidding Strategy in Advertising?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Act-On

NOVEMBER 7, 2023

For instance, Google has its customizable tab system that includes categories like Inbox, Social, Updates and Promotions. Each ISP and filtering company puts different weight on different factors to determine a sender’s reputation. For instance, Google’s postmaster site rates domains on a 4-tier scale: bad, low, medium, high.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187