Kirsten Watson
Time for a little levity in sales lead generation, don’t you think? Especially on the last day of the month!
Kinaxis is a very cool Canadian software company in the supply chain space.
Since they compete against the giant software firms like SAP and Oracle, they created the Suitemates series that pokes fun at BIG ERP. Really humorous videos that have won many marketing awards. Frankly, sometimes humor is a great approach in your sales lead generation programs - especially if you have giant competitors.
BILK Moore is the name of the merged firm (note the play on words) tries to bribe prison guards and shows how they unleash their secret weapon on prospects! Her name is Caroline and she quickly intimidates the prospects.
By the way, I asked Kirsten Watson, who heads Marketing for Kinaxis how much it cost to create the Suitemates video series, as it looks very professional. She told me “Jeff, when you hire professional actors who can do a scene in just one take and use a sound-stage that has everything (court, prison, conference rooms), the cost is less than you would think.” A good diplomatic answer, Kirsten. You answered the question without answering the question.
Why don’t you inject some humor into your sales lead generation programs?
What do you think? Have you ever had negative content you wished to bury? We love comments and those who share on social media.
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Jeff Ogden, the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. He’s also the creator of the very popular TV on the Web show, Marketing Made Simple TV.
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