Is Your White Paper a Sales Pitch in Disguise?
Writing on the Web
APRIL 4, 2011
Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. It’s time for companies to turn to 2.0 Marketing Automation Software Guide (MASG) posted an article on this topic. So, now what?
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