Marketing Craftmanship

SEPTEMBER 18, 2020

There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public. Setting Unrealistic Expectations.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. And that created a different problem.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

JUNE 6, 2018

CMOs continue their struggle to make the connection between marketing activity and company performance, and they continue to shift the blame for their failure. An oversimplified description of the CMO’s role is to promote the brand, and to generate viable leads for the sales team. The reason CMOs give for the disconnect?

Work Management 133

Work Management Marketing Management Account Based Marketing Marketing Automation Services 133