sales-lead 
ANNUITAS
MARCH 4, 2020
Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing. Growth Marketing must evolve past optimizing individual tactics and become a discipline of orchestrating the entire marketing, sales and product ecosystem – driving and optimizing enterprise demand – and thus growth.
ANNUITAS
JANUARY 21, 2020
How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Pay for leads and or buy lists. Build a brand. The numbers don’t lie.
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ANNUITAS
DECEMBER 20, 2018
To be successful, these companies will need to “do” ABM right — but there’s a lot of evidence the approach can pay off. Avoiding common Account-Based Marketing mistakes like excluding existing customers, neglecting inbound efforts and content strategy, and leaving it all to sales will significantly increase their likelihood of success.
ANNUITAS
JULY 28, 2016
I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. This comment is not all too uncommon from what I hear from many marketing department heads who are wanting to transform their approach to demand generation.
ANNUITAS
MARCH 24, 2016
Over 15-years ago when I managed demand generation for a major software company we were tasked with supporting sales for “account based selling.” This led to our team having to work with our sales team, identify the accounts, the key stakeholders in these accounts and seek to generate leads therein.
ANNUITAS
JULY 7, 2016
When I explain that I’m a Demand Generation Strategy Consultant the confusion and lack of understanding is further magnified. What is Demand Generation? We do this using buyer research, technology, content, data and lead management best practices. Others are curious enough to ask questions such as “consulting for what?”
ANNUITAS
MAY 13, 2021
Too often MAPs are associated with tactical email nurturing and simple lead qualification — tactical use cases that dominate immature platform deployments. Does it offer a solid integration with Salesforce (or other, leading CRM), including a view into the lead, contact, account and opportunity objects? billion in 2019.
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