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Act-On

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Pipeline Generation: Face Economic Headwinds and Win

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“Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. You might hear things like: “Sales isn’t following up! We worked so hard to get those leads….” asks Kevin. How is that possible?”

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5 Ways Marketing Leaders Help Sales Expand Pipeline

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Shrinking budgets, rising expectations, and a growing disconnect between CEOs and CMOs about the “most important” marketing metrics lead to more questions than answers about how to expand pipeline. When we lose a sale, we often close the book and move on, but that’s a huge missed opportunity,” he says.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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How to Find a Better Marketing Automation Solution Stop dreading your software. The commission is usually based on the amount of clicks and/or leads delivered. How to Find a Better Marketing Automation Solution Stop dreading your software. How to Find a Better Marketing Automation Solution Stop dreading your software.

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The Medium is the Message: Best Practices Guide to SMS Marketing

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Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. Finding customers at exactly the right moment is one of the primary advantages of using SMS marketing software.

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Marketing Automation for Financial Services Marketers

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Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” This technology allows finance marketers to personalize their communications while standardizing their operations at scale.