Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. at companies with $500 million to $5 billion or more in annual revenue. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. of company revenue in 2019, down from 11.2%

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

KoMarketing Associates

NOVEMBER 24, 2020

Google organic search visits to company websites continue to increase in general, according to the report. The effects of the COVID-19 pandemic have been felt across the marketing industry. More than half of CMOs predict that over the next 18 to 24 months, the marketing industry will return to “business as usual.”

Organization 256

Organization Trends Gartner Mobile Marketing 256

Zoominfo

FEBRUARY 10, 2022

Companies were forced to rethink their immediate strategy for returning to onsite work. Companies are delaying return-to-office (RTO) plans The Omicron surge forced businesses to quickly pivot their return-to-office plans. A slow but steady office reopening seemed imminent — then Omicron disrupted everyone’s plans.

Paid Search Agency 100

Paid Search Agency Companies Zoominfo Peer-to-peer 100

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. Again, those goals need to align with your company’s overall plans and objectives. What Are Digital Marketers Saying?

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

Hubspot

MARCH 23, 2021

Here, we'll explore typical marketing budgets, as well as marketing budgets by industry, so you can determine how your budget matches up against competitors. of total company-wide budget — a slight decrease from the 12.6% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. However, changes in data privacy laws , not to mention the fast-approaching cookieless future , make it tough for companies to meet these expectations without the right tools to collect and capitalize on that first-party data.

Paid Search Agency 93

Paid Search Agency Features Personalization Ads 93

Bluetext

AUGUST 10, 2023

During his tenure at Gartner , David’s exceptional leadership in the cybersecurity practice left a profound impact on the industry. Embracing new challenges with unwavering determination, he became a true trailblazer, shaping and securing some of the most innovative and influential companies in the tech industry.

Gartner 26

Gartner Organic Leads CPO Organization 26

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. No one knows for sure whether these predictions are correct.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. It’s funny, we’re actually industry agnostic.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Zoominfo

OCTOBER 23, 2019

The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 61% of business professionals point to machine learning and AI as their company’s most significant data initiative for next year ( source ). Keep reading! The State of AI in Business. 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Webbiquity

NOVEMBER 29, 2022

Buyers now rely less on information provided by suppliers and industry analysts , and more on what they find about your brand through reviews and other online sources. According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Smashmouth Marketing

AUGUST 6, 2021

Words of wisdom from two industry leaders: Trish Bertuzzi, I nside Sales Expert , @bridgegroupinc : "Hiring a third party lead gen vendor is like dating… the chemistry is either there or it is not. Craig Rosenberg, Distinguished VP at Gartner : "If they charge less, be more skeptical – Believe it. How many SDRs/BDRs do you have?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. Context is king.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Respondents were with organizations operating in nine industry verticals, and 81% were with organizations having $1 billion or more in annual revenue.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 96

Marketing AI Digital Asset Management Enterprise Management Gartner 96

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.” 38% have heard of the metaverse, but aren’t sure what it means. Why we care.

Gartner 133

Gartner Paid Search Agency Opinions Internet Marketing 133

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Where are companies using AI the most? Even top database companies, despite their cost, may not provide consistently accurate information.

Marketing AI 114

Marketing AI Work Management Marketing Management Automation 114

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” We’re here to help you make the right decision.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Top Rank Marketing

FEBRUARY 12, 2024

Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. is essential before these collaborative campaign tactics can be effective.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4

Paid Search Agency 90

Paid Search Agency Advertising Channels Gartner Amazon 90

Martech

JULY 25, 2022

Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. Shrinkflation and skimpflation may well hurt CPG companies more than they help. It isn’t only companies’ pricing strategies that’s losing them customers. A hard economy makes for fickle customers.

Cost 91

Cost Brand Identity Branding Gartner 91

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. Adaptability to changing environments.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Company goals are the anchoring points of your marketing budget.

Marketing Budget 128

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 128

Webbiquity

JANUARY 25, 2021

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Don’t buy through “review sites” and give your money to Gartner.

Design 295

Design Trends Marketing Websites Gartner 295

Martech

NOVEMBER 3, 2023

Throughout the year, tech companies of all sizes have updated their platforms with AI capabilities and released new genAI tools. The awareness through ads and industry-wide discussions, coupled with widespread use, and intent to invest in AI even more next year, sets the stage for substantial growth. The Gartner Hype Cycle Get MarTech!

Spending 96

Spending Paid Search Agency Ads Allocation 96

Industrial Marketing Today

MAY 22, 2011

There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide by 2013. As an industrial marketer, how do you know if mobile marketing is right for you or not?

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

B2B Marketing Directions

OCTOBER 3, 2021

The August survey results are based on responses from 282 senior marketing leaders at for-profit companies based in the United States. Over two-thirds of the respondents (69.8%) were affiliated with B2B companies, and 94.1% Firm and Industry Breakout Report" - This is the most detailed report. for-profit companies.

CMO 96

CMO Customer Surveys B2B Allocation 96

Valasys

JULY 31, 2020

On 28th of July 2020, Industry Drive, a leader in business journalism and NewsCred, a global leader in enterprise content technology jointly announced Industry Drive’s acquisition of NewsCred’s Content Marketing Studio. Industry Drive has also acquired the Content Services of NewsCred including assets, people, and clients.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The Gartner research is outlined in this blog article by Tiffani Bova at: [link]. The evidence?

Gartner 40

Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 40

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. Get tailor-made AI

Work Management 116

Work Management Trends Business Forrester 116

SmartBug Media

APRIL 30, 2020

Because ultimately, the sales and marketing teams need those reviews as social proof that your company is the solution provider that your prospects need. The information your prospects can view about your company on a third-party review site will validate (or invalidate) the messaging you present on your own site.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Oktopost

DECEMBER 21, 2023

However, these numbers varied based on the company’s industry. Source: CMO Survey Furthermore, with nearly 80% of marketers saying their industry changed more in the past three years than it has in the last five decades it’s more critical than ever to research your specific industry to maximize your marketing impact in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. . And these are best-of-breed stacks.

Marketing Management 108

Marketing Management Gartner Correlation Paid Search Agency 108