6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. From top-down the company is buttoned up and provides a near perfect customer experience.”. 6sense is the true leader in this space.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Intent helps us further tighten our target accounts.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. Companies in blue oceans create and capture customer demands through market-creating innovation. This is where SCA comes in.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Explicit data is provided intentionally by your lead, such as company, location, industry, and job title. How does lead scoring work?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. With all this considered, I would like to share with you some of the ways that I have seen social being used to help product marketers deliver their best. Developing Your Buyer Personas. Maybe but….

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Take, for instance, a manufacturing company implementing chatbots in its customer service channels. But this post is about a bigger category – technology.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. They want Martech that helps them leverage data and customer intelligence to grow revenue.”. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. “As

Spending 292

Spending Budget Programs Gartner CMO 292

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. Again, those goals need to align with your company’s overall plans and objectives. What Are Digital Marketers Saying?

Planning 272

Planning Lead Ranking Lead Scoring Gartner 272

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 112

Marketing AI Peer-to-peer Paid Search Agency Ads 112

chiefmartech

APRIL 16, 2020

TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. This is a concept that Gartner recently confirmed is gaining momentum in their most recent marketing organizational research. Which brings us back to the current situation.

Digital Transformation 92

Digital Transformation Work Management Marketing Management Process 92

Salesforce Marketing Cloud

JANUARY 26, 2024

Fortunately, knowing the right strategies and a few expert tips will help ensure sales success. Slowly, as the lead understand their needs and how a specific product can help, they become a pitch-ready SQL. Tips for converting an MQL to SQL Research from Gartner shows that just 21% of MQLs convert to SQLs.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. No one knows for sure whether these predictions are correct.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. But the reality is, many companies struggle to achieve their goals for revenue growth from existing accounts.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Marketing Insider Group

APRIL 26, 2021

Where should you place your focus in 2021 and beyond to set your company up for growth and success? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Invest in training your new employees and reskilling them.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. The key to pushing through the pandemic (and profitably so) is to help customers come to know, trust , and rely on a brand. Nearly 10% of the top-earning companies in the U.S.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. In fact, the traditional approach is no longer working.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Third-Party: Collected by an aggregator across other companies’ websites, apps, registrations, etc.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Redefined our customer journey to include specific milestones and clear hand-offs to remove friction from the customer experience and help them recognize value at regular intervals.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. Context is king.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Business Brainz

FEBRUARY 15, 2022

To help in defining target audience along with attracting higher quality leads, companies spend a large chunk of their budget on data collection. Companies use actionable insights meaning critical data or information about target accounts to run any existing marketing efforts. appeared first on Business Brainz.

Marketing Report 52

Marketing Report B2B Marketing Campaigns B2B 52

Martech

APRIL 16, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Making the most of real-time data can help you improve customer journeys.

Enterprise Management 111

Enterprise Management Paid Search Agency Planning Marketing Management 111

Zoominfo

OCTOBER 23, 2019

The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 59% of executives say big data at their company would be improved through the use of AI ( source ). 59% of B2B marketers expect AI to help identify prospective customers ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing? Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Sword and the Script | B2B

JULY 18, 2023

Upping marketing spend during disruptive periods can drive profits, says Gartner. Senior tech leaders: “50% of respondents say they prioritize” B2B content that helps “them achieve a specific end goal. Strong brands help close B2B sales deals. Increased marketing spend in uncertainty drives profit.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.” 38% have heard of the metaverse, but aren’t sure what it means. Why we care.

Gartner 144

Gartner Paid Search Agency Opinions Internet Marketing 144

Vision Edge Marketing

APRIL 20, 2021

Growth remains a major mandate for most every company we work with. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. When we tackle segmentation , we take a data-informed approach, which our customers find very helpful.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

Marketing Interactions

SEPTEMBER 9, 2021

ABM is a terrific vehicle for enabling marketers and sellers to work in parallel to help B2B buyers do their own discovery and complete their pre-buying work to enable them to buy what you’re selling. What this means is focusing on the buying committees within target accounts that fit your company’s ideal customer profile (ICP).

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing B2B ABM 62

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. They also incorporate functions that help marketing collaborate with sales.

Digital Asset Management 106

Digital Asset Management Enterprise Management Work Management Marketing AI 106

Hubspot

DECEMBER 13, 2022

Companies around the world are trying to figure out how to address these challenges while continuing to grow their business. In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. Looming recession.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Where are companies using AI the most? AI can help solve this issue. It’s in customer-facing operations.

Marketing AI 124

Marketing AI Work Management Marketing Management Automation 124

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. Between self-service information and quick calls between reps and prospects, inside sales helps you focus on the right leads without a long lead time. ? Ease of scale.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 118

Marketing Management Gartner Vendors Paid Search Agency 118

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. YoY increase from 2015. 2) Central IT is Irrelevant? Why Change Now?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. I remember working at an enterprise software company and being invited to a meeting by a colleague.

Enterprise Management 119

Enterprise Management Marketing Automation Services Budget Programs Gartner 119