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New Gartner report challenges conventional wisdom on holiday marketing

Martech

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. Dig deeper: How Shake Shack measures experience and activates customer insights This is why most companies will be marketing around price. Get MarTech! In your inbox.

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Gartner: Give up on the complete view of the customer

Martech

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

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Sana Commerce placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce 2024

Sana Commerce

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. “We All rights reserved.

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Enhancing B2B Marketing for Industrial Companies with AI Strategies

Tiecas

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? That means B2B marketers miss out on 85% of a buyer’s journey! Intent signal data can help.

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Gartner Research Maps the Landscape of Marketing Operations

B2B Marketing Directions

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. However, many of the findings will also be useful for marketing leaders in mid-size companies. Here's a brief overview of some of the more interesting survey findings.

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Sana Commerce named a Niche Player in the 2022 Gartner® Magic Quadrant™ for Digital Commerce

Sana Commerce

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

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