Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. Lawrence added: “Opening the aperture wider, gaming experiences — which include, but can expand far beyond marquee platforms like Roblox — offer plenty of opportunities for brand integrations and engagements with connected gamer audiences.”

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. This approach is changing the game. If you don’t have a solid, company-wide content strategy, you’re probably not hitting your top goals as effectively as you could. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

EveryoneSocial

NOVEMBER 27, 2019

Employee activation is crucial for the growth of your company and brand, but first and foremost activation is necessary for finding meaning in your own work. Michael Brenner of Marketing Insider Group suggests that employee activation consists of stories from employee experience inside your own company.

Activities 85

Activities Paid Search Agency Companies Storytelling 85

Marketing Insider Group

DECEMBER 17, 2019

There’s no reason why you can’t experiment, just because you’re marketing to a company rather than an individual. Many B2C companies are experts at jumping onto the latest trend or pop culture reference to get more attention to their marketing campaigns. Try using a bold color palette. Be creative. Master the Art of “Trendjacking”.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

The Point

APRIL 26, 2018

The lure of intent data is learning which companies are going to buy from you and when. CC) Intent data is looking at what an individual or a company has recently done to determine what may be of current interest to them. We make a very concerted effort at Bombora to dispel that theory. But is that real?

Intent Data 209

Intent Data Intent Bombora Account Based Marketing 209

Zoominfo

AUGUST 12, 2018

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. The company is well-versed in the world of content marketing. In fact, SalesForce is among the first.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Martech

FEBRUARY 16, 2023

Brand is the long game. Last year, the company launched two campaigns. where the company was pushing into a sector they’d never been in before, was demand focused. The other was an international brand campaign which included introducing the company in several nations. One in the U.S.,

Paid Search Agency 105

Paid Search Agency Ads Campaigns Account Based Marketing 105

Hubspot

OCTOBER 19, 2020

Throughout my career, I've worked at a company that was fully remote, a company that was partially remote, and several fully in-person organizations. Each company approached holiday parties differently. There are several online games and activities you can use for your virtual holiday party. Jack Box Games.

Work Management 100

Work Management Hubspot Marketing Management Planning 100

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And no, companies don’t necessarily need to have years of academic study and scientific research skills behind their survey efforts.

Relevance 193

Relevance Research Opinions Content 193

Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. ”) GDPR’s stateside influence In the U.S.,

Paid Search Agency 95

Paid Search Agency Privacy Work Management Marketing Proposals 95

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. This game about building a virtual world is typically played by children , but they’re not the ones with the credit cards. Just look at Minecraft.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Content4Demand

OCTOBER 1, 2020

While the company is fascinating on its own, the TikTok account is a great platform for this mission to truly come to life. She shares a variety of quick and easy tutorials to help me up my design game on social media. But she also fulfills my need for deeper analysis by delving into color theory and other fascinating topics.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

ClearVoice

MAY 4, 2021

When a company discusses its desire to ‘go viral’ on the internet, they’re hoping to create a social epidemic reaching millions. Finding champions with the right audience, like influencers, journalists, and other game-changers. It happens way too often for Tompkins: a company contacts him and says ‘I want to go viral.’

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

B2B Marketing Directions

JANUARY 14, 2023

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? Instead of choosing between A or B , these companies find a way to have both A and B. Data science has also become an integral aspect of marketing at many companies.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

ClearVoice

FEBRUARY 13, 2020

In part four, we provide a game plan to help freelancers stay relevant as the gig economy pool expands. In this short period of time, the heart of the economy and the attitudes toward freelance will dramatically change, challenging both solo-leaders and companies to adjust. Here’s your game plan. Click To Tweet.

Relevance 110

Relevance Click Rate Planning Tagging 110

Markempa

AUGUST 19, 2021

There are multiple opportunities that come with influencer development, which include: Getting more opportunities with people and companies, you may have not otherwise engaged with. Research them, their companies, and their clients or customers – markempa. Do they work with companies that fit your ideal customer profile?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). I talk to operators at the company I dissect to validate my analysis. White hat SEOs work at companies, agencies or make a living from their own web projects.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

chiefmartech

JANUARY 10, 2022

In the latest IBM C-Suite study , operations-focused CEOs at high-performing companies ranked “Build new ecosystems and partnerships” as their top priority (48%) for building customer experience and trust over the next 2-3 years. Another example of aggregation theory in tech stacks is with Automation.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Crimson Marketing

OCTOBER 14, 2014

Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. The theory is shaped around the idea that while content supply is booming, the demand for it is flat, simply because there aren’t enough hours in the day to consume it all. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. While Lookalike Audiences are ideal for marketers that have run ads successfully in the past, they’re fair game for first-timers as well. In theory, Lookalike Audiences are “proven” versus creating something cold. The result?

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Bannerflow

FEBRUARY 3, 2023

But SVOD isn’t just reserved for the kings of video streaming; it can be leveraged successfully by smaller businesses thanks to a theory known as the membership economy. The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Take the iGaming industry, for example. billion by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Your company offers a 10% commission for a product valued at $5,000. I believe commissions are a game-changer. Commissions may have the power to incentivize reps to stick with your company long-term. Leese believes the best commission plans align the salesperson’s interests with the company’s interests.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Hubspot

JANUARY 22, 2019

When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. As a 10 year-old, Liam would spend hours hunkered over an old computer in his basement, coding simple games in QBASIC or Quick Beginner's All Purpose Symbolic Instruction Code. Now -- who says video games just rot your brain?

Hubspot 90

Hubspot Software Best Practices Video Marketing 90

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Seismic

JANUARY 30, 2023

Competition motivates sales teams “You play to win the game.” In theory, this means that by sharing goals with leadership, reps become more accountable and, potentially, more motivated to make their mark. Remember: a win for an individual is a win for the company, and that’s something everybody should celebrate.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

chiefmartech

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. Wait, No, 316… 47 New Martech Companies From Latest Y Combinator Cohort — The Counter-Consolidation Narrative Lives On 35 of the Forbes Cloud 100 companies are in martech.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

SmartBug Media

MAY 4, 2022

That interruption can be incredibly frustrating, especially if you don’t even know what the company is or what you’re being sold. Targeting messages based on customer awareness is a game of right place, right time, and right person. The Five Stages of Customer Awareness. The problem for consumers?

SMS 98

SMS Buy Process Paid Search Agency 98

BuzzSumo

SEPTEMBER 20, 2019

My research focused on the Social Penetration Theory , also known as the Onion Theory. As Mark Schaefer so eloquently states it, “The most human companies will win.” — Mark Schaefer. I started my company, B Squared Media , over six years ago with a mantra of “Think Conversation, Not Campaign.”. To converse?

Social Media 95

Social Media Social Marketing Conversion Media 95

ClickZ

JULY 31, 2020

We also evaluated the Shapley model from cooperative game theory. The Shapley model performed well on a relatively small number of channels, but most companies need to perform attribution for all campaigns, which can equate to hundreds of touchpoints along a buyer’s journey.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Buffer

APRIL 21, 2022

Plus, when you’re dealing with anxiety mixed with introversion, you tend to talk yourself out of the risky moves and bold decisions that are often required to succeed in growing a company. In theory, this was the perfect platform for an introvert like me. startups #mentorship — Dreami (@JoinDreami) March 31, 2022.

Business 93

Business Work Management Fulfillment Startups 93

Brandpoint

NOVEMBER 9, 2021

This is especially important for large organizations that have multiple arms, brands and even companies. But the exciting thing is that there are a lot of options, from headless to all-in-one, for companies looking to utilize DXP as part of their digital transformation.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Ledger Bennett

JANUARY 9, 2022

Companies that implement this model correctly are able to predict revenue and profitability with a lot more certainty and focus. With subscription there is no standard return, in theory it should just increase over time. Companies have to constantly interact and make their customers happy to create demand for their services.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Zoominfo

MARCH 15, 2018

Although simple in theory, content marketing is a lot easier said than done. Whether you work in sales or not, you’ve likely heard the age-old saying: Sales is a numbers game. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy ( source ).

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Contently

JUNE 21, 2016

Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. Or so the theory goes. Magnin, for one, is very skeptical of this theory. Handshake or a stab in the back?

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

Hubspot

AUGUST 8, 2018

Are social media companies responsible for the content published on their networks -- especially when that content is factually incorrect? That includes content pertaining to conspiracy theories, or that is otherwise factually incorrect. 65% of People Think Social Media Sites Should Remove This Content. August 1, 2018.

Social Media 56

Social Media Media Content Validation 56

Adobe Experience Cloud Blog

AUGUST 7, 2018

Just about everything you do online is a way for companies to get to know you better, and our online interactions are truly all the better because of it. Similar to YouTube, Netflix learns what you enjoy and recommends similar titles, and really knows you better than a lot of companies can claim.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134