funnel Companies Related Topics 
The Forward Observer
DECEMBER 15, 2023
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Many SaaS companies struggle with marketing. So why is marketing it so hard? Teams try everything they can to drive more traffic, leads, and signups.
Blue Flame Thinking
MARCH 28, 2024
A strategic marketing plan is like a funnel. Use a marketing funnel strategy. The 3 Critical Phases of the Marketing Funnel There are many models varying in sophistication levels that offer ways to approach the marketing funnel. Three key phases of the marketing funnel drive this action.
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B2B Marketing Zone Submitted Articles
OCTOBER 16, 2022
A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth. Our guide help prepares companies for 2022!
SendX
MAY 28, 2020
The visual representation of this process is an email marketing funnel. Lesser and lesser leads move from one stage to the other, making it look like a funnel. Hence, the name email marketing funnel. Why do you need an email marketing funnel? To maintain engagement in this journey, we need an email marketing funnel.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies.
Biznology
FEBRUARY 23, 2018
You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?
Advertiser: ZoomInfo
For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Apply tested plays to your funnel - Use real-world scenarios, triggers, actions and expected results to improve your entire funnel. Close more deals with these winning plays!
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
And the best part is, it can apply to content for all stages of your funnel! Jen will dive in deep how she did this at a fast-growing SaaS company that shows, among many other things, how you can use buyer personas and establish a cadence to ensure that your content is seen at the right stage of the buyer's journey.
Speaker: Paul Slack - Vende Digital CEO
If you've got holes in your funnel that need filling. Most companies have many of the ingredients needed, they just aren’t leveraging them the right way. Your boss is looking for hockey stick growth, and you need to hit the ground running. You know digital demand gen can help you get there; but you aren’t sure where to start.
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