Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Only few companies achieve high output with high quality. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Zoominfo

JUNE 8, 2020

As companies do what needs to be done to survive, they turn to solutions they’ve never used before. Companies around the world are building and using “muscles,” or capabilities they’ve never had. I started thinking: is cold outreach (outbound sales and marketing) one of these muscles that companies are being forced to build?

Paid Search Agency 147

Paid Search Agency Zoominfo Companies Ad Building 147

Launch Marketing

SEPTEMBER 30, 2020

Wordle takes the text that you provide to it and then generates a word-based image based on word frequency. The post Should B2B Companies Invest in Content Marketing Tools? Once created, you can embed in your timeline using the provided html code. Wordle – Word clouds are a great way to add context for a reader.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. Your calendar should also include the frequency of posting and parameters. Check out this post on blog frequency.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Navigate the Channel

OCTOBER 20, 2023

The companies that make an effort to understand SEO in-depth have an important competitive advantage. Keyword Frequency Matters But Not as Much as Most Think Plenty of people are unaware that littering web content with important keywords and key phrases can backfire. Aim for a keyword frequency between 1.5

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. Average Purchase Frequency. Customer Value. 6,000 x 3.333 = 19,998. Average Lifespan.

Lead Scoring 246

Lead Scoring Lead Ranking Budget Programs Cross-Selling 246

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. A successful, consistent company blog takes work, coordination, and oversight, along with a regular stream of relevant, high-quality content. the better. Create a Strategy Document.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Golden Spiral

DECEMBER 24, 2020

Do we prioritize impact over frequency? A McKinsey survey determined that B2B companies see digital interactions as two to three times more important to their customers than traditional sales. For example, Mary shared about her work with Praxair , a specialty gas company that serves various industries, including healthcare.

Paid Search Agency 62

Paid Search Agency Companies Marketing & Strategy CMO 62

KoMarketing Associates

JUNE 1, 2017

The “UX and User Research Industry Report” from UserTesting found that 65 percent of executives intended to increase their UX testing frequency at the beginning of 2017. To provide an enhanced customer experience, research indicates that more marketers are turning to UX testing.

B2B 136

B2B Paid Search Agency Companies B2B Sales 136

Martech

DECEMBER 27, 2023

No wonder many companies go for automation. Include your full name, title, company name, and contact information. This is an example of doing it right: In this case, having only your name, title and company name would be too anonymous. 5: Timing and frequency Find the sweet spot for email frequency.

Email Marketing 128

Email Marketing Marketing Management Salesforce.com Deliverability 128

Launch Marketing

SEPTEMBER 27, 2023

Focus on Timing The timing of drip campaigns comes down to two things: frequency and triggers. Frequency: Avoid over-communicating with your leads. It is important to know how your audience responds to the frequency of emails. This could mean that the frequency of the emails in your drip campaign is too close together.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

B2B Marketing Directions

MARCH 5, 2023

Does the 95:5 rule apply to my company/in my market? If, for example, your company has just purchased and installed a new HVAC system for its manufacturing plant, it probably won't need to replace that system for several years. And if you do that across enough buyers, your market share will grow."

Rules 52

Rules Paid Search Agency Companies Paper 52

SmartBug Media

MAY 6, 2020

Here are six of the most effective paid marketing channels for SaaS companies: 1. Furthermore, as this technology becomes more prevalent, I expect to see the effectiveness of this channel drop for small to midsize SaaS companies. Paid Search. Paid search is a staple within most marketers' paid media budgets. Retargeting. Social Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

ATAK Interactive

APRIL 15, 2020

Though this practice is keeping our communities safe, it has negatively impacted a lot of companies as they are not receiving the same constant business. This has created the perfect opportunity for companies to strengthen their relationships with their current customers. Assure Them Your Company Can Deliver in New, Innovative Ways.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

ATAK Interactive

APRIL 15, 2020

Though this practice is keeping our communities safe, it has negatively impacted a lot of companies as they are not receiving the same constant business. This has created the perfect opportunity for companies to strengthen their relationships with their current customers. Assure Them Your Company Can Deliver in New, Innovative Ways.

Paid Search Agency 78

Paid Search Agency Companies B2B Thought Leadership B2B 78

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Martech

OCTOBER 19, 2023

Dig deeper: How to make revenue generation a company-wide effort 3. To measure LTV, follow this formula: LTV = Average order value × Order frequency × Lifetime Here, the inputs mean the following: Average order value is revenue, divided by the number of purchases over a certain timeframe.

Top of Funnel 123

Top of Funnel Planning Product Ad Frequency 123

SmartBrief - Marketing

FEBRUARY 26, 2024

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. Litmus ) 18% of companies achieve email marketing ROI greater than $70 per $1 invested. shared areas of interest like company news). That is a 40x ROI. Porch Group Media ) 42.3%

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Marketing Insider Group

NOVEMBER 28, 2022

For decades marketers were asked to tell the world “buy our stuff” and “Our products are awesome” to the most people with the highest frequency possibly. We measured our success according to whether you’ve maximized your budget for reach and frequency. After all, who can blame them?

Paid Search Agency 328

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 328

Brandpoint

JULY 11, 2022

Frequency: Weekly Why read: Greg Swan is really into tech and brings us with him as he looks at the latest trends and how they will affect marketing. LinkedIn newsletters In The Know Author: Brandpoint Frequency: Bi-weekly Why read: What’s Brandpoint doing in this mix, you might ask?

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Biznology

JANUARY 22, 2018

Patents don’t mean much if the owner is a small company or an inventor. Patents are the only way a small company sits at the big boys’ table. But if a large company owns the patent, their stick is as big as they want. But VCs and investors won’t back them if their innovations are not patented.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Marketing Insider Group

APRIL 17, 2023

Blog Post Frequency Research By Michael Brenner Are you working hard at your content marketing game but lacking the results you expected? Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI. How Often Should You Blog?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 342

Marketing Insider Group

JULY 14, 2020

Companies hire marketers to implement strategies that drive marketing value. Yet, companies still spend millions or even billions on traditional advertising or brand marketing. ” That’s an interesting response from a company that has undeniable brand equity. Any Company Can Pivot. It’s to push back.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Martech

FEBRUARY 2, 2023

There are quite a few different methods to calculate CLV, but a (relatively) straightforward method is the formula below: For each of those terms in the equation above, here’s a definition: Purchase frequency (PF): How often the average customer buys your product or service. The former might be in years and the latter in weeks.

Lead Ranking 125

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 125

Convince & Convert

DECEMBER 15, 2023

Increase content publishing frequency If someone is telling you that quality is the only important thing, then in 2024 they’ll be furthest away from reality. He posts daily: Justin has grown his LinkedIn following close to 500 thousand by coupling his strategy with a consistent publishing frequency. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company? Is Netflix a SaaS company? The SaaS business model. FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Marketing Insider Group

MARCH 2, 2020

For example, if you own a technology company, surveying your customers about what types of technology or software they use will give you qualitative data but not emotion. For example, last year one of my most successful articles was a study on the impact of increased blogging frequency on your company website.

Case Studies 341

Case Studies Customer Surveys Trust Marketing Forrester 341

Martech

JANUARY 8, 2024

Determine the frequency and content of email campaigns to be sent. Determine the frequency of email campaigns and the number of emails to be sent. Test duration: The duration of the test can vary depending on factors such as the size of the customer base, the frequency of email campaigns, and the typical purchase cycle.

SMS 72

SMS Marketing AI Best Practices CMO 72

Marketing Insider Group

JUNE 19, 2023

Or the company could highlight ways people can have responsible “cheat days.” How a company positions itself can help you determine what attracts a specific audience that you are trying to draw in. Here, you’ll determine the content quantity, frequency , topic distribution, and quality.

Analysis 294

Analysis Top of Funnel Advertising Agencies Content 294

Marketing Insider Group

JUNE 5, 2015

In the consumer space, marketers started on the traditional advertising side, where the game was all about reach and frequency, and where the goal was to get the brand message out to the target audience. But building a company that focuses on helping people versus selling stuff? And frequency requires a culture of content.

Paid Search Agency 100

Paid Search Agency Companies Custom Publishing B2B Sales 100

Marketing Insider Group

MARCH 30, 2020

Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar. That focus is even more critical when you’re a B2B company, whose challenges involve major financial and reputational risks. Delve into the Data to Find Your Sweet Spot for Blogging Frequency. The rewards are stunning.

B2B Sales 291

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 291

The Point

APRIL 29, 2021

Protecting your domain’s reputation can be particularly critical if your company sends emails to large consumer files or purchased lists. An optimal mix of email frequency, cadence, and relevance, founded on general best practices, should generate few complaints.

Domain 173

Domain Email Marketing CAN-SPAM Marketing Management 173

Digilant

NOVEMBER 19, 2020

Digital advertising – and programmatic advertising specifically – has continued to account for a large portion of companies’ media budgets. With these growing investments in the industry, companies are more frequently looking to external partners to own the strategy, buying, and optimization of their digital media campaigns.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Advertisements Advertising 52

Zoominfo

FEBRUARY 10, 2021

Generally, the longer customers stay with your company, the more value they create (and larger order amounts). But if lead generation and acquisition are still necessary for your company, consider investing in self-servicing for your customers. Customer retention is an excellent method to increase customer lifetime value (CLV).

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Find out what businesses the company has serviced and see what kind of results they achieved. Determine who you’ll be dealing with and ensure that you’re comfortable with the manner and frequency of communication.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271