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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.).

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Survey: 24% of U.S. CMOs Have Been ‘Significantly Affected’ By COVID-19

KoMarketing Associates

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. companies compared to other countries.

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Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit

PathFactory

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. Partners will drive the revenue ecosystem for B2B companies. AI was all the rage at Forrester. Point solutions are dead.

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Forrester B2B Summit 2023: The Year of the Content AI Clarion Call

PathFactory

By Christine Polewarczyk, SVP Product Marketing and Research, PathFactory Last year at Forrester B2B Summit, I was on the mainstage with former colleague Phyllis Davidson giving a keynote on “Time Travel and Transformation: The Future of B2B Content.” Click here for more highlights from Forrester B2B Summit 2023.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Survey: 50% of Marketers Have No Plans to Use AI in Their Existing Strategies

KoMarketing Associates

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. Only 39% said that AI can play a role in creative development at their company, and just 34% believe it can provide insights into additional business functions.

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Survey: 73% Say Customer Experience Is an Important Factor in Purchasing Decisions

KoMarketing Associates

To find out, PwC recently surveyed 15,000 people from 12 countries to gauge customer attitudes toward brands and the buying process. However, just 49 percent of respondents claim that companies currently provide a good customer experience. “It It has a tangible impact that can be measured in dollars and cents.”.

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