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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

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I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. We have some research to indicate that’s true, and that the statement’s directionally correct. In many companies, particularly larger companies, there's a total disconnect between marketing and sales.

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

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Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

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Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

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PowerViews with Jeff Ernst: Marketing & Sales Must Work Together

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In this second episode of PowerViews, I have the pleasure of talking with Jeff Ernst who provides advisory services to CMO and marketing leadership professionals as Principal Analyst at Forrester Research. Jeff joined Forrester after spending 20 years in sales and marketing.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

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It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this. This year I've been talking a lot about Nurturing. The welcome email.