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Customer Experience Matrix

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media.

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Collapse of Civilization Makes Marketers' Jobs Harder

Customer Experience Matrix

But they are adamant that companies they do business with be more careful: Accenture studies have found that 92% of U.S. consumers feel it’s extremely important for companies to protect their personal information while 80% won’t do business with companies they don’t trust. Personalize wisely.