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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Only 4% said ABM is an effective way to create brand awareness or interest.”.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

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Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market. What type of improvement can a company expect from investing in go-to-market transformation? Retaining customers can be even harder for companies experiencing layoffs. Significant.

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Three 2015 Marketing Predictions I Hope Are Terribly Wrong

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This is one of the predictions I do hope I get completely wrong, but given the last few years and some of the research from this year, I don’t think I will be. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. Author: Carlos Hidalgo @cahidalgo is CEO/ Principal ANNUITAS.

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What The Top 4% of Account-Based Marketers Have in Common

ANNUITAS

Author Olivia LaBarre wrote on how Forrester Research Shows Gap Between ABM Implementation and Success in her analysis of a recent report from Forrester analyst Laura Ramos, Retro Yet Revolutionary: Demystifying Account-Based Marketing. Only 4% said ABM is an effective way to create brand awareness or interest.”.