Forrester thinks Content Marketing Isn’t Working – They’re Half Right
JULY 18, 2014
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. But though I quibble with the general sentiment, Ms. In her interview, Ms.
Overcoming The Content Personalization Challenge With Buyer Persona Research
APRIL 17, 2016
Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. For example, in a survey of 500 marketing professionals by Rapt Media, over 80% stated content personalization as their biggest challenge.
B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. We have some research to indicate that’s true, and that the statement’s directionally correct. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. In many companies, particularly larger companies, there's a total disconnect between marketing and sales. Those companies will answer that question in the range of 5 to 15 percent.
Forrester Sounds the Digital Marketing Alarm
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events, digital marketing, and content marketing once again captured the top three spots in our 2015 survey, consuming over 40% of working dollars.” But has spending?
Forrester Research, Inc. Benchmark Report: How Top Marketers Do Lead Generation, Part 1
JANUARY 16, 2014
That’s according to a December, 2013 Forrester report by VP and Principal Analyst Peter O’Neill, Gauging Your Progress and Success , a benchmark-style assessment of what top-performing marketers do. And it’s the focus of this 2-part series where we’ll share key takeaways from the Forrester report. The post Forrester Research, Inc. Lead -Generation: Socialize.
B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
NOVEMBER 18, 2014
research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
For example, what percentage of businesses maintain company blogs? First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. But apparently not. Meghan M. ClickZ ).
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Marketing Salary Survey: Social Media Marketing by Aquent.
Social media ROI sucks! (Or, you can prove anything if you send out a survey)
MARCH 6, 2014
Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. And YouTube in 10th place? It’s hard to believe.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. ” B2B Marketing Research and Statistics. hours.
7 Elements Of Customer Understanding The C-Suite Must Master
NOVEMBER 22, 2015
According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Here are seven elements CEOs and their teams must develop in order to make informed decisions to achieve growth: 1 – Research, Analytics, And Insights. by Yarden Gilboa. It Takes All Seven.
Help ITSMA with its Annual Marketing Performance Survey
APRIL 18, 2013
A Survey on Marketing Performance Management. Our friends at ITSMA are doing their annual survey on Marketing Performance Management and they need your help. The goal of the survey is to better understand how companies are using marketing data, metrics, and analytics to inform marketing decisions, predict buyer behavior, improve marketing performance and forecast trends. ITSMA is partnered with VisionEdge Marketing and Forrester, By completing the study below, you will help in this research and get a copy of the final results. ITSMA MPM Survey.
Content marketing’s $40 billion miss
SEPTEMBER 30, 2015
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. But maybe not surprising, given the consistently poor grades buyers have awarded marketers in surveys about content marketing. Like this post?
Branding as a full funnel journey
AUGUST 24, 2015
It’s a way to begin conversations and even relationships based not only direct interest in our product, service, or company, but also to use a shared second interest to get to know them better. We also need research into what we are as a brand, what we’d like to become, and what (if anything) has to change to realistically get there. This has to happen before we go to market.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. Wowza! Wowza! Wowza!
Forrester Confirms Continuing B2B Sales and Marketing Alignment Gap
FEBRUARY 22, 2011
Forrester’s latest research “ B2B Sales and Marketing Alignment Starts with the Customer ” confirms the dysfunctional and damaging gap that still exists between sales and marketing in the vast majority of B2B organisations. Fewer than 1 in 10 of the B2B organisations surveyed claimed to have tight alignment between their sales and marketing functions – and nearly 7 out of 10 evaluated their performance as average or worse. Find New Customers is one of few lead generation companies in New York. Everyone talks about it. You can read the original post here. ).
1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]
MARCH 8, 2015
They can do all the research they want about a particular product or service on the company website, and even buy online if the option is available. This question was the topic of Andy Hoar''s presentation at the 2015 Forrester Sales Enablement Forum. And the principal analyst didn''t shy away from dropping the bomb that his research indicates is on the horizon.
17 Things High-Performing Companies Do to Optimize Their Buyer Personas
FEBRUARY 9, 2016
From our research study with over 150 B2B organizations, we identified some habits of high-performing organizations, the ones who have it figured out. With this research, we developed a framework for buyer persona optimization to help marketers like you benchmark your persona strategy. Both competitive and industry trend research is conducted at least quarterly. Using personas.
Forrester report says content from agnostic industry experts best way to reach B2B buyers
JULY 8, 2016
Opentopic blog >> b2bmarketing.net A new Forrester Research report reveals the best way to reach B2B buyers is with content written by unbiased third-party industry experts. The report, “Use Third-Party Content To Attract And Persuade Elusive B2B Buyers,” surveyed in January 210 IT and business decision-makers at companies with 500 or more employees. Forrester also interviewed eight vendor companies, including. Marketing ROI Cmo marketing roi
Forrester finds b2b marketers lagging with demand generation
JULY 6, 2011
B2B Demand Generation | Companies are struggling with demand generation today. “I find it sad how badly most companies are doing in B2B demand generation today. Jeff Ernst, Principal Analyst, Forrester Research. B2B marketers are doing a poor job with demand- and lead-generation programs, according to a new study from Forrester Research. The report, “The State of B2B Demand Generation: Disjointed,” was based on an online survey of 266 marketing and sales executives conducted in May 2011. Jeff Ogden, President, Find New Customers.
6 Things to Keep in Mind When Replatforming
Buzz Marketing for Technology
APRIL 30, 2013
According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. months; so promising a three-month turnaround is setting your company up for failure. Posted in Business Intelligence Testing. The good news is that it doesn’t have to be tricky.
Need Some B2B Blogging Inspiration? Check Out These 10 Companies
MAY 23, 2014
This isn''t an exhaustive list by any means -- but maybe it''ll be a small source of inspiration for you to start your own B2B blog for your company (or kick your existing blog up a notch). For this company, blogging is about telling a visual story. Its data visualization blog is my favorite, providing infographics of its turbines, medical imaging equipment, surveys, and stats.
3 Ways To Connect With Today’s B2B Buyers
MARCH 4, 2012
Depending on surveys from such sources as IDC , IDG Connect, DemandGen Report , Forrester , and more, we know that buyers are remaining invisible to B2B businesses and spend only a quarter of their time talking directly to sales when making purchase decisions. Image via Wikipedia. Connecting with today’s B2B buyers is on the minds of most CEO’s and their teams today.
White Papers are Not Dead. They’re on Life Support.
MARCH 27, 2013
The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. And there are still many companies that produce legitimate white papers containing helpful, objective information. Research Report? Executive Review? Blue Paper?
Three 2015 Marketing Predictions I Hope Are Terribly Wrong
DECEMBER 16, 2014
This is one of the predictions I do hope I get completely wrong, but given the last few years and some of the research from this year, I don’t think I will be. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. While this is only the current years research, this is actually a decline from the previous year, which is obviously does not bode well. As mentioned in the previous prediction, according to Forrester, less than 15% of B2B organizations are connecting with their customers with effective content.
Adding fuel to the fire: How important is Facebook?
grow - Practical Marketing Solutions
OCTOBER 19, 2015
A new survey adds more fuel to the swirling debate about how social media usage is changing, especially among teens. In a Piper Jaffray survey of American teens, one-third described the photo-sharing app Instagram as their most important social network. However, you need to dig into the nature of the research before making conclusions about the implications for marketing strategy.
Sales Enablement’s Dirty Big Secret
The ROI Guy
MARCH 14, 2013
Attending the Forrester Sales Enablement Forum, one research metric was presented that just blew me away. According to Forrester, the average company spends more than $135,000 in sales support costs per year for EACH salesperson. ValueStory Sales Enablement Forrester Pisello Alinean Value Selling Sales Tools Provocative SellingNot necessarily. Why Change? Why Now?
The new ABCs of Selling: Always Be Challenging!
The ROI Guy
OCTOBER 24, 2014
This week, CEB held their annual Sales and Marketing Summit, with 1,200 celebrating all things and revealing some of the latest research on how to more effectively evolve your sales and marketing for a new breed of buyer. The companies who excel are those who can sell better than the rest, creating a unique buying experience that provides real value. The key? decision makers?
Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
The ROI Guy
NOVEMBER 10, 2014
We believe it is all about Frugalnomics : 1) Although there has been an economic recovery, top-line revenue growth remains a challenge for most companies. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value. According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% for 2014.
Death of the B2B Sales Rep? An Interview with the Sales Enablement Lab
The ROI Guy
JULY 23, 2015
The original recording can be accessed at: [link] There has been some controversial research from several top analysts on the Death of the B2B Sales Rep. Their research indicates that when B2B buyers are making a purchase decision, they go 57% of the way through the buyer’s journey BEFORE engaging with a sales rep. Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. But not all the analysts agree with this research? Herwijnen. B2B is quite different than B2C.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? based (86%) companies. More than 1.5
The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
The ROI Guy
NOVEMBER 18, 2014
By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. nternet and Social Media Research Works Both Ways Buyers will engage earlier with sales reps who can help them overcome challenges and drive competitive advantage. But nowadays, you have to go even further than mining publicly available about your prospects. So what are these insights?
Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
The ROI Guy
APRIL 14, 2015
We believe it is all about Frugalnomics : 1) Do More with Less - Although there has been an economic recovery, top-line revenue growth remains a challenge for most companies. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. increase compared to 2014. Why Your Solutions? Percent in 2014 Gartner Forecasts 3.1%
American Business Media - Research & Marketing
JUNE 26, 2009
Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it!