Only B2B

JUNE 19, 2023

Companies utilizing BANT qualification experience a remarkable 72% improvement in lead-to-opportunity conversion rates, and businesses leveraging BANT qualification witness a significant 36% higher average deal size. According to InsideSales.com, 50% of B2B sales go to the vendor who responds first.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

NetLine

JUNE 21, 2022

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. Research from FocusVision states that consumers consume up to 13 pieces of content before coming to a purchase decision. . No, thanks, pal. While the Consumption Gap sat at 33.3

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Click To Tweet.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. An example of a content strategy would be targeting bottom-of-the-funnel activities for those using G2 Crowd to make comparisons of vendors. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

6sense

DECEMBER 1, 2021

We all leave “footprints in the snow” as we traverse the web to shop, research, socialize, and more. When the above identifiers reveal themselves in the right venues at statistically significant rates, they produce meaningful insights. Simply share a list of account IP addresses you already know and ask the company to verify them. .

Top of Funnel 62

Top of Funnel Work Management Marketing Automation Services Marketing Management 62

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying. Customers (B2B or B2C) are buying more like “prosumers”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Hubspot

MARCH 25, 2014

Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. Before launching G2 Crowd, the founding team created and ran a software company called BigMachines. Vendors today have less control than they’ve had in the past.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Hinge Marketing

JUNE 12, 2019

Forrester defines sales enablement as “A strategic, ongoing process that equips employees with the ability to consistently have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s journey. Let me lay out a few statistics for your consideration. Download The Marketing Planning Guide.

Top of Funnel 91

Top of Funnel Planning Enterprise Management Webinar Metrics 91

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. In research by Experian, 46% of marketers stated that technology was the biggest barrier to integrating customer data.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

KEO Marketing

MARCH 30, 2017

Research can be biased. When we examine the results from companies that make their living selling Inbound Marketing services , then the answer is that inbound marketing generates the most leads. When researching organizations from different industries, the answer depends on the lead generation strategies they implemented that year.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

Customer Experience Matrix

AUGUST 21, 2009

If you read that list quickly, it sounds pretty much like every other marketing automation vendor. Both sets of vendors generally do a decent job with asset management, Web analytics and other reporting, although only the consumer-oriented systems tend to offer serious support for planning, workflow and detailed financial analysis.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

thePoint

APRIL 4, 2019

For a lead to be one where immediate and thoughtful action can be handled by sales, it should provide not only enough contact information to be delivered to the right person for response (name, title, company, email, phone, zip code, etc.), Forrester Research) It is the “build it they will come” approach. Consider this –. “46%

Sales Qualified Leads 40

Sales Qualified Leads Marketing Qualified Leads Leads Lead 40

B2B Digital Marketer

MARCH 23, 2021

Consider the impact of writing a book and sending it to your prospective customers instead of making countless phone calls to the various companies to get them to purchase. Create your target list and, research and refine and filter out exactly who you intend to reach out to. Invest more into branding if you are into enterprise sales.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. That is not all.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

KoMarketing Associates

JANUARY 18, 2018

That’s why we looked back on some of our most insightful industry news pieces from 2017 to see where recent research suggests emphasis and focus. However, the research also found that marketers were struggling with measuring success against important organizational goals, such as brand awareness. Content Marketing. Social Media.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Just 27% said most vendors are honest most of the time.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

Hubspot

AUGUST 28, 2014

Human beings with mood swings, families, insecurities, personal and company goals. Check out the SlideShare and statistics below to learn more. Research shows that 35-50% of sales go to the vendor that responds first. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

TrustRadius Marketing

AUGUST 21, 2018

According to the Pew Research Center , more than 95% of Americans own a cell phone and 77% own smartphones. Research from a study by Google and The Boston Consulting Group (BCG) reports that mobile usage drives or influences more than 40% of revenue in leading B2B companies. B2B buyers don’t limit their research to the office.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

LEADership

AUGUST 13, 2015

Current research shows that, in 2014, this was 55% of the interactions.” . supported by statistical evidence of this trend. B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Simplify and speed up.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Hubspot

JANUARY 18, 2012

(Source: Gleanster Research) Tweet This Stat. Source: Gleanster Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat. higher sales quota achievement rate.

Lead Nurturing 28

Lead Nurturing Stats Top of Funnel Sales Qualified Leads 28

SpotMe Blog

AUGUST 4, 2023

How Event Check-In Software Works Event check-in software allows you to create a custom registration form to capture attendee info like: Name Email Company Some event check-in software even has customizable registration pages based on conditional logic, so you can give your attendees a fully personalized experience. Skift Meetings research).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. But what about all those prospects that are researching solutions like yours elsewhere on the web?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Televerde

OCTOBER 30, 2019

I spent hours upon days scouring the internet for the most up-to-date and relevant marketing statistics you can use to inform your strategy, to stay ahead of the competition, or maybe just because you want to be the smarty-pants at the next company meeting. Nearly 9 in 10 (87% to be exact) companies use video as a marketing tool today.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. The frequency of the B2B blog posts depends upon what’s best for your company.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

Sword and the Script | B2B

DECEMBER 28, 2022

At the end of the year, I go back through all these writeups to pull out some of the interesting statistics for a year-end roundup piece like this one. Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. He wrote, “So 9.5

PR 75

PR Trust Marketing Stats B2B Marketing 75

SpotMe Blog

SEPTEMBER 22, 2022

According to our research, pharma companies spend billions on medical education events. That means a $40 billion pharma company spends at least $8 billion on the hundreds or thousands of events they run each year. . And that’s excluding all the events they co-hosted with other companies). Then, there’s Reckitt.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Golden Spiral

MARCH 7, 2019

contacts per company in June 2018, a sizeable increase from two years prior. That means that the number of stakeholders in the decision to partner with your company has increased from 5.4 Yes, the ultimate decision maker — the keeper of the purse strings — is still a company executive. The Researchers. two years ago to 6.8

B2B 89

B2B Cross-Selling Lead Ranking Lead Scoring 89

Webbiquity

FEBRUARY 7, 2012

Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. •

Paid Content 100

Paid Content Social Media Statistics Research 100

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. But what about all those prospects that are researching solutions like yours elsewhere on the web?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. Even if your company is a household name or a leader in your niche industry, SEO is still essential for continued growth. Kicking off the buying process with online research has become the norm. Why your B2B enterprise needs to care about SEO.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

Martech Advisor

DECEMBER 27, 2019

In some cases, initiatives can be scaled back or de-prioritized when they do not have the necessary statistics and measurements required to verify their value. This lack of consistency can even lead to delays due to poor decision making and needing to go back to customers or vendors to track down additional information.

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Porch Group Media

NOVEMBER 20, 2019

When marketers do invest in martech and data platforms, they are using a combination of hosting inhouse and using outside vendors. Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. Customer-engagement marketing.

Enterprise Management 45

Enterprise Management Analytics Marketing Management Marketing Automation Services 45

Hubspot

SEPTEMBER 11, 2018

For example, in recent survey from HubSpot Research , we found that 77% people research a brand before engaging with it. Forrester revealed that 60% of customers do not want any interaction with salespeople. Further, 68% prefer to research on their own. And 62% have developed their own criteria to select the right vendor.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Inbox Insight

MAY 16, 2019

B2B Buyer Stage: Research. 71% of B2B researchers start with a generic search — rather than searching for a particular company ( Fronetics ). Buyers are digitally empowered; 68% of B2B customers prefer to research independently online ( Forrester ). B2B Buyer Stage: Research Evaluation.

Process 40

Process Peer-to-peer Forrester B2B 40