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Webinars as a Pipeline Accelerator for B2B Marketing Featuring Forrester Research & Hubilo

Top Rank Marketing

Recently, I learned of a new study about webinars during the MarketingProfs B2B Forum that was commissioned by webinar software provider Hubilo and conducted by Forrester. At B2B Forum the two companies held a panel to discuss the research and share insights. Using webinars for post-sale engagement is an untapped opportunity.

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65+ Statistics About Artificial Intelligence

Zoominfo

We’ve compiled more than 65 statistics about artificial intelligence. The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ).

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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

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65+ Mind-Blowing Artificial Intelligence Statistics

Zoominfo

We’ve compiled more than 65 mind-blowing artificial intelligence statistics. The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). The AI market will grow to a $190 billion industry by 2025, according to research firm Markets and Markets ( source ).

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The social media video statistics marketers need to know for 2022

Sprout Social

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. Social media video marketing statistics. Facebook video statistics.

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Study: most B2B tech companies lose sales deals they didn’t even know existed

Sword and the Script | B2B

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” This is where good thought leadership can make a difference.

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65+ Statistics About Artificial Intelligence

Zoominfo

We’ve compiled more than 65 statistics about artificial intelligence. The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). billion in 2021, according to market research firm IDC ( source ). Forrester forecasts one million U.S.