Companies Forrester Research Statistics 
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Council for Research Excellence’s Video Consumer Mapping Study found more than five hours of TV watching per day (43% of total media time), vs. 80 minutes of Internet usage (10.7%).
Customer Experience Matrix
AUGUST 21, 2009
Aprimo Marketing Studio is aimed at mid-size and larger companies. The site offers a free copy of an excellent Forrester Research report on interactive marketing, which is well worth the inevitable Aprimo sales call that will follow. Of course, I’m generalizing about sets of vendors so there will be individual exceptions.
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